Associate Strategy Director
Publicis Groupe
**Company description**
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the
alchemy of people and technology creates experiences people love, and actions brands need. Experiences are
the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients
into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading
marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within
Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!
**Overview**
A strategy person is the champion of recommendation to a client’s business challenge. He or she is expected to uplift the planning and product of our company, this means working well with our talent to elevate their work and pushing initiatives on our various products, this includes leading training programme for the company to upskill planners and managers.
The strategy person will be able to lead new business pitch and work independently. They often have strong grasps on human behaviors that inform meaningful activation. Demonstrate mature and unbiased perspectives on a client business. Ability to set/provide narrative to all our presentation, with a knack to build an enduring advantage to our business and our client’s business. This is the very reason our leaders, clients and team leads respect and come to rely on a strategist. His or her perspectives goes beyond addressing current challenge, and offer advise and foresight that drives business growth.
One that is involved, often last minute to save a sticky situation. Be it client fronting presentation, helping team close the gap on performance and improving agency evaluation. A business-as-usual situation would be to crack a campaign brief and help guide teams and brands on Brand planning, Competitive and Business reviews, and lead workshops to develop or improve upon a marketing plan. This often involves collaboration with creative agency and media partners, being a catalyst for change.
One that deals with constant trauma dump from leadership, Client leads, and Marketing leads.
For the benefit of doubt, leadership refers to company management and Executive Committee. Client leads refer to our brand leader such as General Manager, Executive Director, Account Director, and in some teams Senior Managers. Marketing leads are our clientele and can include Chief Marketing officer, Head of Marketing, Brand Manager, or relevant division that is involved in Marketing.
A strategist is envied for their grace. One that can keep their head and guide the round table amid high-tension conflicts are often well respected in the Advertising industry.
**Responsibilities**
+ Quickly gains an understanding of the client’s business, product lines and strategic framework and utilizes that knowledge to establish credibility internally, across key markets and stakeholders. Street Smart, with the ability to read the board room. Doesn’t need to be a social butterfly, but able to commands attention when needed.
+ Acts as a point of contact on assigned rollout of strategic frameworks for clients and internal functional teams. Ensuring compliance and standard of delivery are met.
+ Evaluation of media strategy in alignment with brand strategies – objectives, audiences, channels, role for media.
+ Supports the sharing of local / regional insights to help inform strategic monitoring and alignment across Rest of the world.
+ Possesses up to date knowledge of all work in progress to manage internal and client expectations and is division’s ‘go to’ for current implementation status updates.
+ Works with local teams to support Media planning efforts, in context to global/regional frameworks, to jump in with Media Planning / Cross-Channel analysis and planning tools.
+ Works closely with Global teams and Project Managers to develop and manage project and implementation timelines.
+ Responsible for alerting Management of any significant client changes or barriers that may/will impact delivery and/or timelines.
+ Work with peers and wider agency/consultant partners to remove barriers in project assignments.
**Qualifications**
+ Stakeholder management – To lead conversation with senior client and hold conversation that may include discussion with C-suites.
+ Understand how business and economics work.
+ Understand how teams work and have previous experience, and hands-on understanding of how planning and buying is done. Helps to be able to offer advice and troubleshoot process.
+ Strong omni-channel media planning experience, across both digital and traditional channels. Understanding of different buying approaches and measurements leveraged for planning and success.
+ Understands programmatic display / video, social media strategy, experience and knowledge of planning tools, e.g. GWI, Nielsen, DV360, FB Ad Manager.
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