**Company description** Publicis Sapient is a digital transformation partner helping established organisations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value. **Overview** **Your Impact & Key Responsibilities:** Why we are looking for you 1. You are early in your career, and find fascination at the intersection of Marketing and People Strategy. Positioning a brand for people to see how they can thrive there is precious. Brands fascinate you, and you love that people can develop a relationship with them. 2. You are a creative thinker with a strong understanding of marketing principles and a genuine interest in people and culture. 3. You have some relevant (if not exact) experience in the B2B world of marketing and tech services. You understand the fundamentals of employer brand marketing and the role it plays in attracting top talent. 4. You enjoy collaborating with people and building relationships. 5. You enjoy briefing/ creating for the digital world – digital ads, social media, employer review sites, forums, e-mail – a combination of media touchpoints that delivers an integrated story. 6. You are interesting. Consistent. And deliver to your commitments. What you will enjoy in this role 1. You will be part of an organization and team that is invested in learning as much as doing 2. You will be a part of a team that is collaborative, dependable and self-sufficient on marketing and communication skills 3. You will learn/ polish your quantitative measurement and storytelling skills. 4. As you engage with talent cohorts and senior leaders alike, you will find opportunities to unearth insights and understand human truths – one of the fundamentals of strong marketing careers. **Responsibilities** 1. Work closely with your manager to develop and execute talent marketing strategies to create desire for the Publicis sapient brand. 2. Collaborate with Talent Acquisition leaders to create & implement innovative campaigns to attract qualified candidates across various channels 3. Refine, develop and maintain the employee value proposition and brand narrative, ensuring consistency across all platforms 4. Brief and drive execution of engaging content (Blogs, social media, videos, testimonials etc.,) showcasing our company culture, employee stories and career opportunities 5. Plan and execute campaigns across touch points – social media, paid media, webinars, PR, events and industry platforms. 6. Track performance, optimize investments, plan budgets 7. Collaborate with an ecosystem of marketing partners. Learn to manage vendor relationships, campaign coordination, performance tracking against set KPI’s, and lead generation 8. Market research to stay up-to-date on industry trends, competitor activities and best practices in talent marketing. **Qualifications** **Your Skills & Experience:** 1. Graduate or PG in a Marketing domain 2. 2-5 years of relevant experience. Understanding of the India technology and services market 3. Some hands on experience of the overall inbound and outbound ecosystem, including executing digital strategy for – SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing 4. Familiarity with + Marketing / CRM platforms + Landing page optimizations + Analytics and tracking (UTMs, GA, GSC) + User flows / behaviours in Google Analytics + Inhouse data to draw insights & recommend incremental improvements + Understanding of PPC/ display/ programmatic for use in campaigns 1. Event management and execution- Online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results 2. Familiarity with Experience and relationships in relevant publisher and events ecosystem in India 3. Quantitative skills & Presentation skills **Additional information** + Gender-Neutral Policy + 18 paid holidays throughout the year for NCR/BLR (22 For Mumbai) + Generous parental leave and new parent transition program + Flexible work arrangements + Employee Assistance Programs to help you in wellness and well being.