Purpose & Overall Relevance for the Organization

Support the short- and mid-term objectives for the category and assist in driving the category across all KPIs. Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels.

 

Key Functional Responsibilities

Own SEA and country-level range selection and seasonal forecasts for assigned category, ensuring alignment with the multi-season category strategy. Manage article phasing (RID/RED) for assigned category to ensure timely product introductions across SEA, aligned with local market strategies Participate in in-season trading activities, monitor sell-out performance, and collaborate with channels to optimize results. Ensure range management systems (HL/MDC) are updated with accurate country and cluster information, ensuring smooth operational execution. Perform category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc. Participate and support sample ordering milestones. Support pricing and promotional strategies, markdowns, and clearance plans in line with EM guidance and market dynamics. Provide local consumer, market, and competitor insights to the EM hub, helping shape broader category strategies. Collaborate with all departments to support with the E2E deliverables, system set up and campaign deliverables. Support Senior Manager in Pre- & In-season tasks such as data collection, workshop planning, sample management, reporting and special projects. Support broader brand team with GTM process.

 

Key Relationships

Brand Team – Planning & Analytics, MOPS & Comms SEA Country Commercial & Brand Teams EM Business Units Finance/ Demand Planning, Business Development

 

Knowledge, Skills and Abilities

Intermediate to advance skills in MS Office, especially for Excel and PowerPoint. Strong analytical skills with the ability to make fact-based recommendations and decisions. Commercial acumen and keen interest in a broad range of sports. Team player with strong collaboration and communication skills. Organized and process orientated. Proactive problem-solver with high attention to detail. Confident presenter to a large audience in-person or virtually.

 

Requisite Education and Experience / Minimum Qualifications

3-5 years of experience in Merchandising / Category Management/ Marketing or Sales preferred. University degree in Business or Marketing preferred Industry experience in Sports/ Fashion/ FMCG Fluent in English