As an Audience Insights Manager on the Reputation Marketing & Insights team you will build audiences for communications teams across Amazon, research their media consumption habits, and translate these data into communication strategies. You will focus on mining and developing new and existing streams of data about the habits, preferences, and patterns of key audiences. Using that information, you’ll partner with communication teams within Amazon to create tailored targeting strategies to reach those individuals. This role combines deep media landscape knowledge with practical data analysis to improve brand perception and message resonance. You will bring a data-driven mindset to help determine the optimal channel mix for reach a given audience and move the needle. You will also work with internal stakeholders and external partners to deliver measurable insights that demonstrate the success of your approach.

Key job responsibilities
* Acting as the primary source of media insights about key audiences for communications teams

* Partnering with communications teams across Amazon to translate insights into actionable strategic shifts

* Designing and managing research initiatives like quantitative surveys with external agencies to gather actionable audience intelligence

* Measuring and reporting on channel performance, audience engagement, and brand sentiment improvements to demonstrate ROI

* Seeking opportunities to leverage audience data more powerfully through automation, integration, and new technologies

* Working cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights

* Staying on the leading edge of latest trends and opportunities in media and providing POVs on where our brand reputation campaigns have opportunities

*Creating clear, compelling reports and documents that translate complex data insights for stakeholders at all technical levels

About the team
Reputation Marketing & Insights is a team within Amazon's Communication & Corporate Responsibility organization that focuses on telling Amazon's story to key audiences. We elevate truths about our brand. We meet our audiences where they are and go deep on channel-specific creative. We build marketing plans that persuade our core audiences through best-in-class media tactics and measurement methodology that enables us to optimize towards the principles and platforms that achieve real-world outcomes. Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop and take on more complex tasks in the future.