Audience Strategy & Delivery Manager, Business Messaging
Meta
**Summary:**
We are seeking an experienced leader to head Audience Strategy & Delivery team, a role focused on leading the strategy and planning, driving audience engagement initiatives, and orchestrating seamless operations for business messaging marketing team. This position will lead the development of long-term marketing strategies, drive the annual planning, collaborate with leadership across marketing, sales, product marketing, and international teams to align resources and priorities. They will also mentor a team that will lead scalable measurement, delivery of martech solutions and last mile delivery of campaigns.
**Required Skills:**
Audience Strategy & Delivery Manager, Business Messaging Responsibilities:
1. Orchestrate annual, half-yearly, and quarterly planning cycles, ensuring priorities and key initiatives are aligned with organizational objectives.
2. Drive monthly business reviews, leveraging data-based insights to measure performance, align on priorities, and recommend actionable solutions.
3. Manage budgets and resource planning, ensuring effective allocation to deliver business initiatives and strategies.
4. Collaborate with leadership to define audience-focused goals and establish accountability frameworks to track progress and performance.
5. Lead horizontal planning efforts, aligning tools, technologies, and audience strategies across departments to drive consistency and operational efficiency.
6. Build and mentor a team, foster collaboration, innovation, and continuous improvement.
7. Drive audience analysis and measurement to refine segmentation, improve targeting, and enhance the effectiveness of campaigns and marketing efforts.
8. Enable the creation of dashboards and visualization tools to provide actionable insights for leadership and teams, facilitating data-backed decision-making.
9. Ensure the last-mile delivery of initiatives, optimizing workflows, addressing challenges, and fostering cross-functional collaboration to achieve high-quality, timely results.
10. Enable the launch of new tools and platforms, ensuring seamless adoption and alignment with organizational goals.
11. Spearhead data enrichment initiatives, enhancing the quality and utility of audience data to improve segmentation, personalization, and engagement strategies.
12. Develop and maintain a campaign calendar and roadmap, aligning technology capabilities with business objectives and enhancing analytics and measurement frameworks.
**Minimum Qualifications:**
Minimum Qualifications:
13. 10+ years of professional experience in roles focused on planning, strategy, operations, or consulting, with a emphasis on marketing or technology.
14. 1+ years of experience building and leading teams.
15. Proven track record on analytics and problem-solving, and synthesizing data and insights into actionable strategies.
16. Proficient in communication and stakeholder management skills, with a focus on fostering collaboration and inclusivity across diverse teams.
**Preferred Qualifications:**
Preferred Qualifications:
17. Experience in budget management, resource planning, and delivering audience strategies with measurable outcomes.
18. Familiarity with agile methodologies and frameworks for continuous improvement and delivering smooth operations.
19. Experience in delivering and integrating Martech solutions, including new tool launches and platform rollouts.
20. Experience managing Salesforce Marketing Cloud (SFMC) delivery operations, ensuring campaigns are executed with precision and efficiency.
21. Experience in data enrichment initiatives and data for segmentation, personalization, and measurement.
22. Experience with launching new communication channels, ensuring operational readiness and successful implementation.
**Public Compensation:**
$150,000/year to $211,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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