El Segundo, CA, 90245, USA
1 day ago
AVP- Global Brand Partnerships
Home (https://careers.loreal.com/en\_US/content/Home) / Job Search (https://careers.loreal.com/en\_US/jobs/SearchJobs) / 195931 AVP- Global Brand Partnerships El Segundo, CA Apply now (https://careers.loreal.com/en\_US/jobs/ApplicationMethods?jobId=195931) Back El Segundo, CA Marketing Full - Time 06-Jan-2025 Title: AVP- Global Brand Partnerships Location: El Segundo, CA Overview: The role of the AVP of Brand Partnerships is to lead the Brand Partnerships team for one of our West Coast based brands, responsible for all collaborations and partnerships – including scouting new potential partners, relationship management with existing partners, and overseeing the end to end product development. With 2 direct reports, the role of the Head of Brand Partnerships is to work with the team to create industry-shaping and breaking partnerships, that are totally unique in the market, and relevant to the overall brand strategy. Key responsibilities: Defining Brand Partnership strategy + Assess competition and market to drive the overall brand strategy for Partnerships – including identifying the right types of partner to work with, the right overall pace of brand partnerships and collaborations for the brand + Works closely with Zone and Country partners to understand global vs. local needs on Brand Partnerships Scouting & relationship management + Constantly seeks out new potential brand partners that fit with the overarching brand mission + Leverages relationships and actively networks to ensure the brand is front of mind for new brand partners + Manages relationships with existing brand partners, ensuring key strategic objectives are being met, and managing all negotiation/contract processes with brand partners + Makes strategic decisions on the right partners to proceed with, and how the partnership translates to ensure both brands/parties hit their strategic objectives Ideation of product collaborations + Partners with Product Development on product ideation for brand partnerships + Drives the Marketing conceptualization with team in partnership with Product Development and team – including building a clear and exciting universe with brand partner, identifying the right price positioning and size of opportunity for products, and product & shade naming. + Leads the packaging design process in partnership with the Creative team + Manages the overall product process with each brand partner – ensuring strong alignment and agreement on direction Advertising & Communication + Works closely with Creative agency to develop advertising campaigns for brand partnerships + Crafts and develops impactful Marketing language to sell product concept + Develops with team relevant and exciting content plan for product innovation – ensuring the right type of content for the right platform, in partnership with Social team. Key internal stakeholder management + Acts as the center-point for all Product Collaborations, ensuring internal departments, Zone and Country partners are highly engaged and fully informed on nuances of each Product Collaboration + Develops a close partnership with Legal team to ensure efficient and smooth management of partnership contracts + Works closely with Zone partners & Business Dev team to ensure a strong and smooth go to market plan for each collaboration. Requirements + Bachelor’s degree, preferably in Marketing + 10+ years of experience in the marketing field + Proficient in Microsoft office suite – Excel, Word, PowerPoint + Highly knowledgeable and passionate about the beauty world and beauty trends Salary Range: $147,000- $213,000 + Bonus
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