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Job Introduction

As an NRI Product Manager, he / she will play a pivotal role in driving the growth and engagement of our Non-Resident Indian (NRI) customer base. He/ she will be responsible for crafting and executing a comprehensive strategy to acquire, retain, and deepen relationships with NRI customers across various product lines

Principal Responsibilities

- Customer Lifecycle Management:

o Develop and execute a multi-channel communication strategy to engage NRI customers throughout their lifecycle, from onboarding to retention.

o Identify opportunities to enhance customer experience and loyalty through personalized interactions.

- Digital Transformation:

o Drive the digitization of NRI customer journeys to streamline processes and enhance customer experience

o Leverage digital channels to cross-sell and up-sell products such as fixed deposits, FCNRs, credit cards, wealth management, forex, and mortgages.

- Revenue and Customer Growth:

o Develop and implement strategies to increase active customers, balance sheet growth, and assets under management (AUM).

o Collaborate with data and analytics teams to identify customer segments and tailor product offerings to their specific needs.

- Emerging Affluent Segment:

o Manage and nurture the emerging affluent NRI segment.

o Design and implement Relationship Manager (RM) triggers to optimize customer interactions.

- Industry Trends and Competitor Analysis:

o Stay abreast of industry trends and competitive landscapes to identify opportunities and threats.

o Implement innovative solutions to differentiate our offerings and enhance customer value proposition.

- Marketing and Branding:

o Work closely with the marketing team to develop compelling content and creative assets to attract new NRI customers and strengthen brand recall among existing ones.

- Relationship NRP:

o Drive initiatives to improve the New Promoter Score ( NPS ) for NRI business by enhancing customer satisfaction and loyalty

- Cross-Functional Collaboration: Collaborate with various stakeholders, including risk and compliance, sales network, marketing, proposition, data and analytics, and product managers of cross-sell products.