The AWS Global Campaigns and Virtual Programs team leads the development and activation of programs that land our core marketing messages, consistently, around the world. A key component of the programs, is the quality, consistency, and effectiveness of the content created to educate decision makers and builders. The team is seeking an event content manager to drive the content production for Innovate. In this role, you will drive event production in -studio of virtual event, content review and optimization, quality control, and documentation of best practices and mechanisms to create efficiencies in collaboration across regions.

The ideal candidate will have deep experience managing virtual event production, proven expertise in developing and executing mechanisms to inspect quality assurance, document best practices, and success aligning with a variety of marketing teams to deliver results.


Key job responsibilities
Content Strategy & Quality

* Craft compelling promotional content for AWS Innovate across various channels, aligning with global campaign strategies and AWS brand standards.
* Design and implement comprehensive speaker selection guidelines for Innovate events
* Lead content quality assurance processes for Innovate, including QABR implementation
* Integrate internal AI tools to enhance content personalization and production efficiency


Performance Measurement & Optimization

* Develop metrics to measure content effectiveness and business impact
* Build mechanisms to evaluate content resonance across personas (BDM, TDM, IT Pro, Developer)
* Conduct quarterly content audits and present optimization recommendations
* Analyze CSAT Innovate data to drive continuous improvement
* Present content diversity and performance insights to global campaigns leadership


Program Documentation & Best Practices

* Develop scalable mechanisms for content evaluation
* Establish cross-campaign teams collaboration models
* Document best practices for partner marketing, training, and industry-specific content
* Develop scalable mechanisms to find content overlaps and gaps using the digital asset management tool (DAM)

About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.