JOB PURPOSE 

B&W Vietnam dCommerce Lead drives growth in dCom for total B&W Vietnam through Digitally Influenced Purchases e.g., Affiliate Marketing, Live Selling, Shopping Events, Digital Selling Capabilities (ex. BeauTech in-store).

MAIN RESPONSIBILITIES

Act as Content champion to send the right requirements about dcom content (7OA, CPAS, Affiliate content, B&W store SIS, B&W campaigns, onsite banners, promotion HI....) to Brand Lead for creation and co-work with CSP and CBD for content deploymentFully in charge of Affiliate & liveselling model from searching and managing the MCNs to fully deploy the content execution and deliver monthly GMV targetsBe responsible for calendar creation and quality control of LSA, VSA, PSA and all shopping events esp. On TikTokShop 1UL hub and brand hub to deliver the target ambitionCo-work with Media Performance PIC to ensure the live optimization for content adjustment and budget managementCo-work with CBD and CSP to create and deploy thematic Campaigns for Mega, SBD, Brand DayTake charge of full e2e tiktokshop model

WHAT YOU NEED TO SUCCEED

Experience

At least 2 years experience in dCom content lead in any category/ industryHands on experience in Affiliate Marketing, Dealing with MCNs and KOLs/KOCs for GMV creation and deploymentExperience in media performance review and optimizationHands on experience with dCom performance & optimization with budget management skillPrefer background from commercial team of PureplayInfluencing skill – this talent is focused on briefing needs of content with Content lead team and co-work with CSP, CBD for deploying content and  Media & Data lead for optimization of content across consumer journey-driven strategy and conversionProject /Network management  – PIC has hands-on experience managing agencies to create and deploy Affiliate MKT , managing with clear process view to operate in synce with S&OPStakeholder Management – many interface – DC team, CSP, CBD, Customers, Procurement.... that needs flexibile stakehoder management style in effective way to adapt with agile wow of dcom.

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