At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Planning, development and management of communications and content strategy for B2B group, ensuring campaigns are on-brand and on-strat, working closely with Brand Strategy, Segment Marketing and Customer Lifecycle Management.

DUTIES AND RESPONSIBILITIES:

Carries the view of all  B2B campaigns planned by the different project proponents within the quarter/semester/year and is able to align these with masterbrand equity-building efforts and to track success of business/brand proposition.

Understands the Globe masterbrand –  target audience segments, attributes and equity, branding identity, and assets; is able to guide and align B2B campaign design.

Works with  the Digital Marketing & Performance  team and Campaign and Events Team, to design, build, and launch business-targeted campaigns that show deep insight (customer/culture/category/product) leading to a well-thought-out role of the brand; that use the ideal communication channel mix given the audience; that accurately express the campaign intent across creative formats or executions; that comply with pre-set rules, guidelines and approval SLA for ASC, DTI, and relevant external partner or, agencies;  and which can be properly measured against identified brand health attributes. 

Monitors and ensures delivery of all partner agency output and irons out contractual and administrative requirements to ensure smooth operation.

REQUIREMENTS:

At least 5 years work experience in marketing, communications, media or related discipline

Expert in Communications Strategy building

Working knowledge of branding principles, marketing tools and techniques

Working knowledge of insighting and analysis 

Basic understanding of media and channels within campaign context

Bachelor's Degree in Marketing, Communications Technology, Psychology, Humanities

Business degree preferred but not required; post-graduate a bonus

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.