Who Are We?

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Job CategoryCommunications, Marketing

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range$117,200.00 - $193,400.00

Target Openings1

What Is the Opportunity?As a Copywriter Director, you will be responsible for crafting compelling, insight-driven business-to-business (B2B) sales content that empowers our field sales teams, along with their agent and broker partners, to communicate a clear, differentiated value proposition to business customers. You will develop sales materials (brochures, presentations, event collateral) and digital copy for designated business areas. Collaboration with strategists to develop messaging platforms may also be required. This role combines the need for B2B insurance knowledge with a storyteller's sensibility, strong strategic instincts, and a willingness to embrace AI tools to work faster and smarter. You bring a strong and growing understanding of the creative process across disciplines. This role may include people leadership responsibilities.What Will You Do?Use creative briefs to develop insight-driven, action-inducing copy for sales materials, including brochures and sell sheets.Work on cross functional teams (e.g. marketing strategy, digital, content marketing and events) to provide key copy elements for Travelers.com and other public websites as well as upcoming events.Write copy that advances the positioning of key services such as Claim and Risk Control, partnering with market research teams to test new approaches (e.g. case studies) and finalize “drumbeat” messages to get the word out.Partner with other marketing teams to ensure consistency of message and scan ability across different marketing pieces and formats.Experiment with internal AI tools to increase speed-to-market in the creative development lifecycle, as well as offer more variations and options to the marketing and sales teams.Partner with outside agencies, as needed, for specific campaigns and/or new foundational sales packages and message platforms.Inspires and achieves a high level of output and work for clients within line of expertise.Partner effectively with other disciplines (e.g. planners, business partners) outside of area of expertise to create strategically sound solutions.Prepares and presents copy with in-depth knowledge of why choices are being made.Articulates messaging, approaches and priorities.Reviews copy with the AVP Copy and provides updates on progress, issues or delays.Amends, revises or redevelops copy in response to feedback from creative leadership or partners in planning and strategy, as well as clients.Keeps up to date with insurance industry trends as well as trends impacting client industries.Ensure final output (copy, art, design and/or video) is aligned with Travelers brand guidelines and follows internal approval processes.Provides guidance to less senior members of the creative team.Manages several projects at once, often on tight deadlines.Works closely with account service and marketing clients to ensure creative work meets strategy.Perform other duties as assigned. What Will Our Ideal Candidate Have?Bachelor’s Degree in English, Journalism, Marketing, Communications, or related field or equivalent experience. 2 or more years of B2B writing experience in the insurance industry. 3 or more years of people leadership experience. 6 or more years of related experience, specifically in a copywriter function. Demonstrated knowledge of AI and how it can be used to augment copywriting. Thorough knowledge of company products, services, marketing strategies and company brand guidelines, standards/practices. An exceptional on-line portfolio that showcases an understanding of B2B copywriting, though not exclusively. Demonstrated excellent time-management and multi-tasking abilities, with the ability to independently meet deadlines, including internal check-ins. Experience researching trends and interpreting/applying them. Ability to persuade and motivate others through collaboration and cooperation. Ability to express ideas clearly and concisely; disseminate information about decisions, plans and activities. Demonstrated knowledge of design, video, motion graphics, and other emerging mediums. Advanced project management skills and ability to manage multiple projects simultaneously. Advanced ability to work independently and as a team member. Advanced analytic and problem-solving skills. Advanced leadership skills including ability to: Manage change effectively; Inspire others and promote a vision; Understand and navigate organization; Influence at various levels of the organization.

What is a Must Have?5 years of experience as a copywriter.

What Is in It for You?Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

Employment Practices

Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences. 

In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.

If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.

Travelers reserves the right to fill this position at a level above or below the level included in this posting.

To learn more about our comprehensive benefit programs please visit http://careers.travelers.com/life-at-travelers/benefits/.