mobile.de is Germany's largest vehicle marketplace with about 1.4 million listed cars, trucks, and motorcycles. Both private customers and more than 40,000 registered vehicle dealers use the platform. Including listing exports to the sister platform Kleinanzeigen, mobile.de reaches about 20 million unique users per month (AGMA digital facts; mobile.de and Kleinanzeigen; categories: cars, motorcycles, commercial vehicles, motorhomes; Ø month April 2022 to March 2023). As a "one-stop shop," mobile.de offers not only buying and selling services but also financing and leasing solutions, among others. The company, founded in 1996, is a subsidiary of Adevinta, a globally leading provider of online classifieds portals.

mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

We are seeking an experienced Dialog Marketing Manager, B2B (d/f/m) to join our team in Berlin. In this role, you will drive and implement effective marketing campaigns to engage our B2B audience. You will collaborate closely with Sales and Product departments to align communication strategies with business goals and product innovations. You will report to the Head Of Retention Marketing.

The position will be offered as a fixed-term contract (12months).

This is a hybrid role, our office is based in Berlin-Charlottenburg. 

Your Role:

Develop and execute B2B marketing campaigns across digital channels, including email marketing, landing pages, and other digital marketing assets.

Craft personalized communication strategies that foster long-term customer relationships.

Analyze campaign performance and optimize for key metrics such as conversion rates and engagement levels.

Collaborate intensively with external digital agencies to deliver all required creative assets.

Work closely with sales and product teams to align marketing messages with business objectives.

Conduct analysis of internal market research data to fine-tune campaign delivery.

Interact with internal marketing technology experts to ensure the right messages reaches the right customers at the right time.

Qualifications & Requirements:

Bachelor’s degree in marketing, communications, business, or a related field (or equivalent experience).

3+ years of experience in dialog or B2B digital marketing.

Strong knowledge of multichannel digital marketing strategies, with a focus on email marketing, landing pages and further digital marketing assets.

Proven ability to manage external agency relationships and ensure on-time, high-quality deliverables.

Analytical mindset with a ability to interpret data and optimize campaign performance.

Business-fluent German (spoken and written) and excellent English communication skills.

Strong collaboration skills, creativity and attention to detail.

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

An attractive Base Salary 💸

Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

A 24/7 Employee Assistance Program for you and your family, because we care ❤️

Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.