The Marketing Group Manager is accountable for management of complex/critical/large professional disciplinary areas. Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies in-depth understanding of the business impact of technical contributions. Strong commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning. Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval. **Responsibilities:** + Responsible for the strategy and execution of branch merchandise, collateral and environment guidelines. + Strategic and executional lead on end to end branch merchandise campaigns, while working cross-functionally with Creative agencies, Client Acquisitions and Client Engagement teams. Also expected to work with business partners to develop collateral that supports sales force needs for visions and enable business growth and customer deepening. + Responsible for serving as a lead on digital media expansion in departments and ensuring content strategy and execution. Partners with Client Acquisitions, Client Engagement, Strategic Marketing and Channel teams to ensure alignment in messaging and delivery of marketing campaigns. + Create and manage annual merchandise budget, based on the business strategic priorities which will also include ensuring all dollars are spent as allocated and financial control processes followed. + Areas of authority may include managing detailed marketing processes and controls across end-to-end marketing functions in addition to issuing and reinforcing branch or department guidelines. Also required to work with creative agencies and installation vendors to ensure best in class creative development and flawless execution. + Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards. **Qualifications:** + 10 plus years of experience in financial services + Broad knowledge of analytics, marketing, marketing, risk, operations, legal and compliance. + Requires deep understanding of the business and how best to optimize the use of internal and external resources as well as cross-functional teams. + Demonstrated process management disciplines - designing, refining, and managing execution processes. + Ability to manage multiple projects at once without any detriment to delivery or quality. + Exceptional communication skills, PowerPoint, Excel. + Exceptional interpersonal skills and client management; + Demonstrated digital marketing competence across search, display, paid media and measurement + Required Licensing/Registration: Series 7, Series 24 **Education:** + Bachelor’s/University degree, Master’s degree preferred This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. **Job Description (Digital Marketing & Optimization director)** **The digital marketing and optimization director is a data-driven individual that will be in charge of six different areas within the Marketing team. Being a senior position within the organization it is expected to be a strong and proven leader who cares about developing the team, identifying and proposing different approaches to grow the current state of martech, always push for excellence and automation of repetitive tasks so that people can focus on more relevant matters rather than operating over and over an specific task. Also, the perfect candidate should be comfortable in an ambiguous environment, handling several projects at the same time and managing effectively each one of them, as well as obtaining resources when they are not already assigned.** **The areas that will be in scope are the email channel and operations, the cross-sell communication efforts to current clients, the performance marketing team, the marketing analytics and attribution team, the martech agenda and the influencer marketing efforts. This position will be accountable for effectively prioritizing initiatives based on business goals, budget efficiency and their automation potential, while identifying current processes deficiencies and proposing out of the box solutions.** **As part of this role, you will also need to be a creative problem solver with a customer-centric oriented mindset to build and leverage advanced analytics to correlate and find trends between everyday business metrics and marketing campaigns.** **Tasks** + **Develop analytics and insights with other teams to identify potential use cases, always keeping in mind an adequate way to measure them.** + **Ensure optimum set-up processes and practices are in place.** + **Skills to closely follow-up administrative processes such as partner’s onboardings (tp-raps), monitoring, due-dilligence, etc.** + **Work with other stakeholders to optimize digital marketing campaigns data with legacy reporting to get to hypothesis for improvement and contribute to the testing agenda.** + **Partner with critical stakeholders to identify and operationalize data and campaign results through digital marketing campaigns.** + **Partner with critical stakeholders to ensure the martech agenda develops and delivers.** + **Keep up to date with the latest best practices and integrations on lifecycle marketing.** + **Support developing a best-in-class strategy to personalize tactics across channels, maximizing financial, customer and operational impact** + **Lead a team of professionals to deliver new capabilities.** + **Optimize current email marketing campaigns and processes.** + **Optimize digital marketing budget to achieve business goals.** **Requirements** + **Strong skills developing marketing strategies in B2C with differentiated understanding of KPIs and engagement tactics for each segment** + **Excellent understanding and continuously developing best-practice knowledge of the email, mobile push, direct mail, SMS channels and associated landing pages.** + **Excellent understanding and continuously developing best-practice knowledge for digital marketing, such as the use of 1st/2nd and 3rd party data, tagging, connections between digital platforms and others.** + **Robust knowledge of customer journey mapping, personalized email & mobile communication strategies, customer retention and audience segmentation.** + **Desirable experience working across all aspects of digital strategy, campaigns, automation, customer analytics and marketing operations in a large organization.** + **Have a passion for what marketing automation can achieve for business. You combine this with solid knowledge of data driven efforts, continuous optimization, A/B testing and results analysis** + **Ability to work in multiple projects, challenges and meet tight deadlines.** + **Keep up to date with the newest trends, innovations, and technologies in the online advertising industry.** **Desirable careers** + **Engineering, actuarial science, data science or other related math oriented careers, with proven experience in the marketing world.** ------------------------------------------------------ **Job Family Group:** Marketing ------------------------------------------------------ **Job Family:** Marketing Generalist ------------------------------------------------------ **Time Type:** Full time ------------------------------------------------------ Citi is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review **Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm)** . View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP\_EEO\_Supplement\_Final\_JRF\_QA\_508c.pdf) . View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeo\_aa\_policy.pdf) . View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp\_%20English\_formattedESQA508c.pdf) Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.