Atlanta, GA, 30309, USA
4 days ago
Biddable Media Specialist
Partner with and support the Biddable Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio. **RESPONSIBILITIES** + Billing/actualizations/Media Authorization Forms (MAF) + Updating MAFs throughout the year + Filling out actualization portion of planning documents for all channels + Updating invoice tracker monthly (Inclusive of Attaching invoices in Smartsheet’s) & PO Numbers + Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc. + Working with Associate Managers on Dashboard and media hygiene checks + Support Associate Managers with Pacing tasks + Screenshot decks (on applicable brands) or input mock links into SS for IMC & MS&P visibility + Owning creative specifications on messaging grid for planning and execution + Transfer Messaging Grids to Traffic Sheets for all channels on a brand + Ownership of campaign execution documents while ensuring specific inputs are complete and accurate. Responsible for sharing the document with external parties and making sure it is saved and organized. + Supporting Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter. Ensuring that added value trackers are also consistently updated. + Own updating the Weekly newsletter with industry trends + Assist in campaign builds/creative swaps, inclusive of owning taxonomy sheets + Ensure App reporting is up to date and inclusive of most recent data + Confirm brand lift study inputs are received and properly launched. + Having action items and communication with Demand Generation team because of reporting insights to ensure Media is being continuously optimized. + Send through Weekly Biddable Highlights to brand and other Demand Gen teams. + Monitor and flag Double Verify incidents to ensure brand safety and suitability are up to standard + Specific channel requests: + Adthena Reporting- Search + Doubleverify Site lists- Prog Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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