Brand Advisor – International Health Brand team

JOB DESCRIPTION

Position Summary:

Join an influential team where you will help accelerate the growth and reputation Cigna Healthcare’s International Health offering.

As Brand Advisor, you will apply strategic, analytical, and creative thinking to solve challenging brand issues, supporting the brand strategy and delivering activations that raise brand awareness and fuel business growth for Cigna Healthcare.

We are looking for a self-driven, action-oriented creative thinker and brand strategist who can bring new ideas to the team, network and collaborate across marketing and with our business partners, and flawlessly lead and execute multiple priority projects.

This role requires strategic thinking and problem solving to provide guidance that solves complex problems in cross-function areas, go-to-market, and enterprise capabilities. Responsibilities include analysing client and consumer insights, crafting plans and delivering activities for our internal partners.

The role sits on the International Health Brand team, a team of four which includes the Head of Brand for International Health, the Brand Advisor, the Social Media Advisor, and the Brand Lead Analyst. 

Key accountabilities include:

Developing and delivering brand activitiesProviding strategic brand recommendations on key International Health initiativesInterfacing with internal and external partners in coordination of brand projectsDefine positioning and messaging across various go-to-market and brand relationship situationsLead and support strategic assignmentsLead with a collaborative, positive mindset and act as a mentor to junior-level staffPerform other duties and/or special projects as assigned

Job requirements:

6+ years of experience in brand marketing, brand strategy or brand activationDemonstrated experience navigating a dynamic corporate environment as a self-starter who leads with a positive, collaborative mindsetA hands-on approach to developing and delivering brand activity, including leading complex projects which involve matrixed teams across marketing, compliance, sales, and other key stakeholdersAttention to detail, action and task oriented to get projects started and completed to deadlineA passion for problem solving, creative expression, and improving the way companies relate to clients and customersA curiosity and willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideasExperience with brand/marketing strategy for B2B and B2C with messaging to multiple target groupsExperience collaborating and scoping projects with agencies and creative resources (internal/external)Experience in leveraging data and research to inform strategy and executionPersuasive storyteller and original thinker, skilled in developing thought leadership and contentKnowledge of the creative campaign and media processWell-honed communication skills and experience working with and presenting to senior leaders, enabling the partnership with others to effectively inform and influence while building trustExperienced in anticipating, understanding, and meeting the needs of internal and external stakeholdersAbility to translate business strategy and goals into brand strategy and liaison with communications, marketing and creative teams to bring it all to lifeAbility to create and manage budgets to fund brand strategy initiativesWriting skills and ability to create strategic frameworksPresentation skills and ability to distil complex information into executive summariesExperience working in a matrixed environment and presenting decisive recommendationsAbility to effectively manage multiple projects and priorities simultaneously and execute with ambiguityAble to work independently and as part of a collaborative groupEffective under pressureExperience in healthcare, health insurance or a regulated industry preferredOccasional travel required (less than 10%, both UK and international)

About Cigna Healthcare

Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.