About the role To educate & share the narrative of the TWE brands & wines in particular Penfolds to strengthen engagement across internal stakeholders, distributors, customers, consumers & media. Driving profitable growth & distribution of the focused portfolio whilst growing, enhancing & protecting brand awareness & equity. Brand & Wine Education: + Lead training, education & immersion across China + Develop & implement customer & region specific education & training programs to ensure regional & customer goals are meet. + Ownership in the development & delivery of brand training tools & practices used by consumers & trade. Consumer Events & Public Relations: + Support the execution & delivery of localized events & public relations initiatives as the brand Representative; becoming the face of the brand in the absence of winemakers. + Develop & support strategic luxury brand activation as agreed with local field managers & the Penfolds brand manager. + Livestream & short video content input, production involvement and hosting for such occasions Business Development Support: + Support the sales team identified growth opportunities within key segments & customers. + Work with relevant sales & marketing contacts to ensure identified opportunities are successfully converted & then tracked. + Support local agents & sales representatives to identify & win significant sales & contracts, via brand engagement & education. + Work with sales team & key influencers to create events or partner with existing events to assist in achieving brand ambitions within the region. Regional Sales Team Liaison: + Develop & maintain strong relationships & levels of influence with the local sales team. + Work hand in hand with sales leadership to ensure brand goals & ambitions for region & customers are effectively planned for & executed. + Partner with the sales & local market distributors to identify SKUs requiring development & depletion support. + As requested by the sales team; develop & manage existing brand relationships with key distributor contacts & important image/prestige accounts, “hand-selling” Penfolds Luxury portfolio. + Work with sales to develop scorecards to measure local market success & report back to brand team on program activation & regional support. + Work with sales team requirements to attend priority meetings where education & brand engagement is required. Customer/Consumer Contact: + Act as lead contact for top priority collectors that wish to create a personal relationship with the winery, nurturing those relationships to increase DTC wine sales as the Cellar Club evolves & requires additional support. Market Analyst: + Report back to on local market conditions to assist with strategic planning, identifying markets that require support. + Stay ahead of trends & changes in the marketplace ensuring all information is fed to brand, sales & marketing teams. About you + Minimum Level 3, preferred WSET L4 + Advanced wine knowledge & or winemaking background. + Focused wine related institutions. + Hospitality background which encompasses a business degree. + Strong inter-personal skills. + Exceptional communication skills. + Ability to think creatively & challenge status quo. + Ability to quickly adapt & take ownership in start-up type environment. + Ability to understand & manage to superior financial returns. + Min 5 years’ experience in the trade either with Wholesaler or suppler management. + Have a proven track record in on-premise sales & educational expertise.