At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Responsible for driving the strategic execution of marketing campaigns and ensuring that cross-functional teams are fully enabled to support and amplify campaign efforts. This role combines campaign planning, resource coordination, and performance tracking to deliver successful, data-driven marketing initiatives that align with the brand’s objectives.

DUTIES AND RESPONSIBILITIES:

-Provides guidance for content and creative development, ensuring alignment with brand, marketing, product, and channel requirements.

-Leads the creation and execution of Always-On content for Platinum Brand products and campaigns, ensuring relevance across all channels, including in-store displays, digital platforms, and other available channels.

-Analyzes market trends, customer preferences, and competitor activities to identify opportunities for enhancing merchandise. Collaborate with stakeholders during channel meetings to gather insights for continuous improvement of Go-to-Market (GTM) strategies and drive the brand’s agenda.

-Manages requests for co-branded marketing materials with partners, ensuring effective collaboration and brand representation.

-Crafts a narrative that ensures consistency in language and branding across products and channels.

-Drives efficiency and profitability for the Platinum brand through effective management of advertising and promotion spend, and conduct post-mortem analyses for executed campaigns

KPIs:

1. Gross Service Revenue, On Top Revenue

2. Live Subscriber Base, Ave Revenue per Unit

3. Brand Attributes ownership

4. Campaign efficiency

5. Competency/Proficiency Uplift, Collab Index

TOP 3-5 DELIVERABLES:

1. Campaigns Execution (ex. Always-on content online and on-ground) & Channel Enablement Tools

2. Efficient product and program launches w/ corresponding performance tracking/monitoring

3. Fund Management (Total SPAR)

4. Volume and Revenue uplift resulting from campaigns

5. Stakeholder Management

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.