Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Job Purpose

Support B&C manager to develop overall Castrol Social StrategyDeploy social strategy to drive brand equity and product superiority among consumer/mechanics and halo other product brands when required

Key Accountabilities:

Identify the role of each major social platforms for Castrol brand building and business performanceHave deep understanding of social platform and able to translate the brand communication objective into social fit actionsDrive brand buzz and social talkability through amplifying key brand campaign in social environmentBe responsible for the brand search and brand content on the social media to influence the mentality for both consumers and mechanicsClosely work with other Brand team member on the owned-media and SEM to drive synergyClosely work with EC MKT and EC team to drive more business impact

Requirements:

Education

University degree or equivalent experience in Marketing or related fieldManagement Trainee in big multinational company is preferable (can be FMCG or To B Industry)

Experience

5 years or above working experience with:Strong experience in Brand building with a consistent track recordStrong social and digital media deploy experienceStrong experience in Brand Campaign deliveryHave experience to launch new product is preferrableHave experience in landing EC campaign or operation

Why join us?

At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Travel Requirement

Some travel may be required with this role, this is negotiable

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.