Brand Communication Manager
Zeiss
Manage and execute corp. marketing tactics, including tradeshow and event management, collateral coordination, video production etc.Promote overall Corp. Brand image, be responsible for planning and formulating the annual Corp. Branding campaign roadmapBased on the overall SBU market strategy of the company, accurately target the target audience, organize the implementation of online and offline omni-channel promotion, establish an effective analysis to build the brandCreate brand/communication experts and learning communities (brand advocates) to develop high-quality brand content, actively explore product promotion of various channels.Maintain effective, cohesive, and engaged relationship with brand stakeholdersEdit and compile the necessary brand assets for overall brand promotion, cross-SBU collaboration to complete large-scale brand communication activities.
N.A.
Your ZEISS Recruiting Team:
Qiong Wang (王琼), Xiaojun Yang (杨晓君)
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