Company Description

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of €39.4 billion and currently employs around 200,000 people in 57 countries and markets.

Job Description

BRAND STRATEGY

Responsible for driving the integrated marketing and communication strategy for PLT, TT, CST and 2WBrand brief, market situation, buyer persona, brand awareness  (Continental, General Tire and Euzkadi) In charge to develop of specific communication actions accordingly for each sales channels. Development of all communication materials that will support product sales towards the B2B/B2CDevelop, approval management and presentation of the marketing plan (TT, PLT) to Managing Director, commercial team and agencies.  In addition to presentation to the BACampaigns strategy, execution and follow up with specific agencies according to Brand Strategy. (Creative, PR, Digital) Communication Budget Management (PLT, TT, CST and  2W) / Monthly tracking and follow upCST strategy, budget and implementation follow up2W strategy, budget and implementation follow upTPF (Tire Purchase Funnel) analysis and communication to marketing and commercial teamProduct launching. 360 strategy communication-campaign-event for the B2B/B2C/media  (develop, organizing and executing through agency)

MEDIA PLAN PLT, 2W, TT, CST BRANDING

Definition of core message and target audience per division aligned with comercial strategy and purchase funnel strategyMedia plan per national campaign: objective, strategy and mix Ensure that the campaign, mechanics and participating distributors are communicated on website, Contishop and that editable materials are available in contilinkProduction: Video, audio or product shooting execution (supplier management) Presentation and communication documents for sales team according to each channel/divisionDevelopment, implementation and monitoring of communication by divisionKPIs definition and tracking of every media plan developedAmericas TT digital project, content needs, communication strategy develop and synergiesPost buy report and analysis. KPIs management, Dashboard follow up

DIGITAL & SOCIAL MEDIA

Develop and leading implementation and monitoring of Brand strategy for each digital & social networkCreating a content marketing strategy  to engage with customers building brand awarenessDigital training and support to the B2B strategy. Taylor made strategy for top clientsWebsite content (translation and update) and SEO/SEM strategyNew website project. Responsible for content in this market. Reports to Global.KPI definition: follow up and monitoring for Agencies administrationDigital & SOCIAL MEDIA Americas support and follow up meeting. Americas meeting report on results, demographics, best practices, trends and next steps in SMSupport: ecommerce media strategy; execution and postbuy (analytics, google console)Media outlet. Relationship, service proposal analysis, product exchang

OTHERS

Responsible to supervise and coordinate all Trade activities to implement marketing strategySupport all process on Sponsorhips (planning, documentation, sell in /sell out activities coordination, event organization, evaluationDevelop and implement PR strategyAnnual marketing event planning and coordination / process implementation and KPIs follow upNational Sell out campaigns evaluation for each channelMarketing programas definition, implementarion and review / KPIs follow upCompliance Controls accomplishement

QualificationsProfessional Degree completed.At least 3 Professional Experience in related field.Previous experience in Marketing agencies will be a strong plus. ( PR Brand and communications )Leadership Experience.Negotiation Experience.Marketing Campaigns. ( End to End process )Market Knowledge.E-commerceAdvanced English skills ( interviews will be in english ).Budget Management.Brand Strategy and Positioning.Customer CentricityMarket and competitor forecasting.Customer Journey Design.

Additional Information

At Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.

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