As the Brand & Consumer Collecting Specialist you will be primarily responsible for driving Brand Love and Can Love though strategic brand and advertising initiatives and effective university program management that drive product trial and build brand image. Your position will serve as a liaison between the sales team and the consumer collecting teams in the field, ensuring an aligned approach to current executions, managing impactful sales support programs, and working cross-functionally on new ways to excite the consumers. More importantly, you will work on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.