Summary:
• Develop strategic approach in implementation for brand strategy
• Show excellent execution of marketing activities
• Conduct stakeholder management well
Core Job Responsibilities:
• Build brand plan for assigned products & execute marketing with TA Manager effectively & efficiently.
• Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
• Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
• Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
• Support in developing product training to field force on an ongoing basis.
• Keep Field Force updated on product knowledge and competitor information.
• Review complaints and propose solutions relating to assigned products.
• Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.
• Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
• Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
• Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.
Work Experience:
• More than 3-4 years experience relate in a representative role in the pharma Industry
• Comprehensive industry knowledge
Professional skills:
• Communication skill
• Project management skill
• Data analysis
• Customer insight
Behavioral skills:
• Continuous Improvement behavior
• Apply Abbott Capabilities Framework
Language skills:
• Good at English and Vietnamese
Computer skills
• Good knowledge of computer-based programs including spreadsheets and graphics