Ho Chi Minh City, Hồ Chí Minh, Vietnam
1 day ago
Brand Executive - Abbott Pharmaceutical (Third Party Contract))

Summary:
•    Develop strategic approach in implementation for brand strategy
•    Show excellent execution of marketing activities
•    Conduct stakeholder management well
Core Job Responsibilities:
•    Build brand plan for assigned products & execute marketing with TA Manager effectively & efficiently. 
•    Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
•    Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
•    Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs. 
•    Support in developing product training to field force on an ongoing basis.
•    Keep Field Force updated on product knowledge and competitor information.
•    Review complaints and propose solutions relating to assigned products. 
•    Collect, compile, verify, analyze data on market trends, consumer behaviour and competitor activities to propose market opportunities for product.
•    Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
•    Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
•    Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.
Work Experience:
•    More than 3-4 years experience relate in a representative role in the pharma Industry
•    Comprehensive industry knowledge
Professional skills:
•    Communication skill 
•    Project management skill
•    Data analysis
•    Customer insight
Behavioral skills:
•    Continuous Improvement behavior
•    Apply Abbott Capabilities Framework
Language skills:
•    Good at English and Vietnamese 
Computer skills
•    Good knowledge of computer-based programs including spreadsheets and graphics
 

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