Job Description SummaryRole Summary/Purpose
As a member of GE Vernova’s Global Brand Marketing team, you will help build the story, brand, and engagement around a new and energizing global brand. You’ll work closely with teams from across the world to build, promote and protect a leading, enduring global brand in a dynamic environment.
The Global Brand Marketing team is looking for a highly motivated and diligent Brand Governance and Operations leader. This senior leader is accountable for optimizing the processes, platforms and design tools involved to manage, scale and protect the GE Vernova brand globally. This leader is responsible for the development, deployment, and compliance of the GE Vernova brand ensuring one unified brand that is consistent, compliant, first class and intentional across every touchpoint.

Creativity and collaboration are cornerstones for this role. As a steward of the GE Vernova brand, this leader will support fostering an environment conducive to collaboration, creative input and transparency to enhance partner awareness and to accelerate creative and operational excellence.

This leader will partner closely with communications, marketing, agency and business partners around the world to effectively drive brand awareness, understanding, and adoption. It’s an exciting time and we’re looking for a leader to help us continue to build an iconic brand of the future and someone who’s excited to team up with us to bring The Energy to Change the World.

Job Description

Roles & Responsibilities 

Deliver on brand licensee trademark requirements.   

Partner to deliver required quarterly brand licensee reporting to GE AerospaceLead brand migration reporting workstream including management of business and regional partner brand migration audits and updatesDevelop working relationships with and act as a trusted advisor to key internal stakeholders (creative, partners, strategic and regional business unit marketing leads, communications leads, employer brand, etc.) and agency/external partners on brand compliance 

Operationalize and scale brand governance through lean

Analytics & Reporting – lead the development and monthly management of the Brand team’s core KPIs for incorporation into the MOREstablish Brand Dashboard & MORPartner to deliver required quarterly brand licensee reporting to GE AerospaceBrand Platforms – lead the management and quarterly audits of shared platforms (e.g. Bynder, Brand Central)Establish standard work across Brand function: Web, Social, Integrated Campaigns, Brand GovernanceEstablish best practices and documented global standard operating procedures (translation, etc.)

Efficiently scale Brand shared resources and offerings to drive impact for our business and regional partners

Support the continued buildout of GE Vernova’s central digital asset management (DAM) tool and platform for central assets, photos, claims substantiation, etc. Manage the creation of brand on-demand/DIY governance resources, i.e., templates, guidebooks, and FAQs Manage, optimize and enhance the user experience of Brand Central – our central digital repository of brand resources, guidelines and tools for the company 

Lead the continued focus on brand design & creative strategy

Serve as the people leader for the Brand Design & Creative Strategy leader – coach and mentor to bring out our talent’s full potentialSupport the development and rollout of GE Vernova’s Brand Design Guidelines 2.0Support the development, and management of current and future needs regarding the evolution of brand identity for GE Vernova  

Qualifications / Requirements 

Bachelor’s degree in brand marketing, communications, journalism or related field or significant years of related experience or equivalent knowledge or experience Demonstrated related to communications, brand, operatoins and significant global project management experience 

Desired Characteristics 

Prior experience providing brand development and management at a Fortune 500 or Creative Agency strongly preferred Experience and expertise building out or working in a Digital Asset Management (DAM) tool Proven ability to manage multiple projects simultaneously; extremely attentive to deadlines and processes and strives to drive business results Flexible and collaborative team player who is passionate about GE Vernova’s mission and Purpose A proven track record of detailed project management with the ability to drive process and establish standard work to help manage a successful brand governance program Skilled, organized, problem-solver with a passion for brand Attention to quality with an eye on establishing and communicating standards and guidelines Understanding where flexibility is called for versus rigid standards Strong presentation skills and the ability to communicate professionally to help influence stakeholders at multiple levels in the organization Agile, quick-thinking multi-tasker who’s able to pivot quickly between tasks Open-minded quick learner who’s able to adapt to rapidly shifting expectations and stakeholder goals Highly motivated self-starter with demonstrated ability to work independently as needed Client-centric and service-oriented positive attitude Ability to operate under pressure, within tight deadlines and in a dynamic environment Excellent eye for visual design Collaborative team player with a can-do, one team, all-in attitude

Additional Information

GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No

#LI-Remote - This is a remote position