Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.
Brand Lead will be the critical leadership role of the Spain Brand team, accountable for the overall brand strategy that drives successful launch and growth of the Brand. Brand Lead, along with core brand team members, will be responsible for the development of the brand strategy and execution of tactics across all customer types and functions.
Brand Lead will manage a cross-functional brand team (i.e., Market Access, Commercial, Medical, VAP and WCC) and ensure seamless working of the team as a single, agile unit, to achieve brand strategic imperatives. Brand Lead will be responsible for the Brand’s fully loaded P&L which will include budget for the cross-functional team members. This role will also be responsible for the performance management and development of all core brand team members.
Key Responsibilities
Build, work and lead a cross-functional team across Commercial, Market Access, Medical, and enabling Functions for a common and compliant set of brand objectives to develop, maintain and drive a strategic vision (both short and long-term) to drive engagement among different stakeholders.Connect with established and emerging customers to develop a point of view of market, pathology and product evolution and then proactively and systematically drive towards those ends.Develop, hold and communicate a clear understanding of the organization, market, competition, partners, and market trends.Identify opportunities to optimize brand strategy using data, industry best practices and experimentation.Develops the vision on how to create a well-defined set of targeted customers as well as how to best approach to each stakeholder.Accountable for fully loaded P&L and owns decision on how the budget is used for cross-functional team resourcing/capabilities (e.g., Functional mix and capability needs, FTE v. non-FTE budget)Actively drives & participates in brand and cross game boarding sessions to guarantee an optimized resource allocation across market to meet brand / DA objectives over time.Responsible for execution of the Agile Brand Planning process, including responsible for the correct reporting and governance model (eep dives, etc.). Is responsible for overseeing & motivating a team of brand managers to help a company achieve its marketing goals ensuring an omnichannel, personalized approach to marketing, leveraging advanced analytics, and modular content processes to drive sales. Provides input to BI&A teams on development of advanced analytics and uses them to inform/ refine brand strategies and understand brand performance.Actively participates in calibration sessions and provides input (on objectives and compliant performance feedback) to Functional Managers for performance reviews of Medical Lead (& associated teams), Access Strategy Lead (& associated teams) and Process PlannerDrives and ensures adoption of new WoW across brand team (i.e., omnichannel strategies, modular content creation, agile rituals, collaboration with PReP & agencies)Owns holistic brand strategy & imperatives across key stakeholders.
Brand Lead will execute objective setting process for all team members, including functional team members to ensure a cross-functional alignment of annual objectives.
During the Year-End-Process, Brand Lead, provides significant input on performance reviews for Market Access, Medical, VAP, & WCC team members, and actively contributes to cross-functional calibration sessions.
Required Qualifications & Experience
Winning mindset.Familiarity with range of customer journeys (HCP, Patient, Payor).Able to deliver against commercial and broader performance objectives.Relevant management background in leading Commercial, Access, or Medical functions (i.e., does not need to have marketer background).P&L/ budget management experience.Fluency in analytical models (e.g., journey decisioning engine) and ability to translate analytics from I&A teams into actionable strategies.Experience influencing others and communicating and collaborating well with cross-functional teams.Mastery of customer strategy, content production, digital, etc. omnichannel and modular content production.Ability to lead an area of work in a fast-paced & changing enterprise to work across multiple projects and manage time effectively.Key competencies desired
Customer-oriented mindset
Has a customer-focused mindset.Deeply understands customer journeys and experiences across all customer types (HCP, Patients, Access customers).Demonstrates ability to deliver on customer needs and optimize customer experience.Exhibits genuine care for customers.Scientific expertise (nice to have)
Has deep knowledge of TA/product, clinical landscape.Understands regulatory guidelines and landscape.Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data.Functional excellence
Has expert knowledge of key processes and capabilities within a Function (i.e., Access, Commercial, Medical)Has experience managing a P&L, integrated P&L experience (nice to have)Ensures best of BMS capabilities are brought to customer engagement.Ensures the use of evolving technology to be able to provide better user experience for customers.Identifies industry trends and improves Functional capabilities.Analytical fluency
Demonstrates strong analytical skills and ability to interpret insights from data and analytics.Drives sophisticated analytics, along with CMOs to understand customer segments and provide input into customer journeys.Ensures Maintains a robust set of metrics / KPIs in partnership with Customer Experience Strategist to track omnichannel campaign performance and ensure a feedback loop to inform on-going omnichannel strategies.Teamwork/agile
Fosters a collaborative environment and creates strong rapport to effectively partner with cross-functional stakeholders.Orchestrates a flexible and agile operating model.Demonstrates ability to work in agile processes.Embraces changes and leads on new ways of working. Acts as a change agent.Holds integrity and good judgment in navigating compliantly in accordance with BMS policies and procedures.Leadership/enterprise mindset
Has a Winning mindset.Demonstrates an ownership mindset of brand, across all functions and customer types.Demonstrates ability to drive organizational performance.Demonstrates an ability to influence matrix organization.Demonstrates a problem-solving mentality, ability to work cross-functionally to solve problems.Demonstrates ability to drive long term brand strategy.Understands all customers, not only HCPs.Invests in developing talent across functions.Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to gender identity, race, color, religion, sexual orientation, national origin or disability.
If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
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