Brand Management SpecialistAt ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

Local Division Communication Leader

Your role and responsibilities

The Brand Management Specialist will play a crucial role in leading the branding transition project following an acquisition. This individual will collaborate with the local division communication leader to develop and implement a comprehensive branding strategy aimed at establishing a strong ABB brand presence in the retail market. The specialist will ensure that the branding efforts align with ABB’s corporate identity and values while effectively engaging target audiences.Key Roles & Responsibilities:•\tBrand Strategy Development: Collaborate with the communication leader to create a robust branding strategy that reflects ABB’s vision and values in the retail market.•\tBrand Research: Conduct thorough market analysis to identify trends, consumer preferences, and competitive landscape to inform branding strategies.•\tBrand Messaging: Develop clear and compelling brand messaging that resonates with target audiences and differentiates ABB in the retail market.•\tStakeholder Engagement: Work closely with internal stakeholders, including marketing, sales, and product teams, to ensure alignment and support for branding initiatives.•\tProject Management: Lead the branding transition project, ensuring timely execution of initiatives, adherence to budgets, and achievement of project milestones.•\tCreative Development: Collaborate with product teams to produce branding materials, campaigns, and digital content that reflect the new brand identity.•\tPerformance Measurement: Establish key performance indicators (KPIs) to assess the effectiveness of branding efforts and make data-driven recommendations for improvement.•\tTraining and Support: Provide guidance and support to local teams and distributors on brand implementation and communication strategies.

Qualifications for the role

\tEducation: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is a plus.\tExperience: Minimum of 8 years of experience in brand management, marketing, or communications, preferably in retail, home decoration industry.\tProject Management Skills: Proven ability to manage multiple projects simultaneously, with strong organizational and time-management skills.\tAnalytical Skills: Strong analytical abilities to interpret market data and consumer insights to inform branding strategies.\tCommunication Skills: Excellent verbal and written communication skills, with the ability to craft compelling narratives and presentations.\tCreative Thinking: Ability to think creatively and strategically to develop innovative branding solutions.\tTeam Collaboration: Strong interpersonal skills with a collaborative mindset to work effectively with cross-functional teams.\tDigital Proficiency: Familiarity with digital marketing tools and platforms, including social media, SEO, and content management systems.\tCultural Awareness: Understanding of global branding practices and the ability to adapt strategies to local markets.

More about us

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