Brand Manager, BCC

Job Description

Brand Manager, BCC

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

In this role, you will:

Responsibilities

Position Purpose

The Brand Manager is primarily responsible for the planning, execution and review of Brand Marketing strategies and programs that will:

Develop and grow brand equity and market share.

Deliver category business objectives through the creation of demand at Point-of-Purchase.

This position reports to the Head of Marketing and has 1-2 direct reports.

Expectations

Business Objective Delivery

Business Management – Delivery of Business Growth & Financials Target metrics (P&L) of the assigned brand e.g. Net Sales, Gross Margins, and Operating Profit by developing and driving Brand Operation Plan across the year in partnership with cross-functional and regional teams.

Market Share Targets – Determine and deliver market share targets for individual brands.

Portfolio, Product & Go-to-market

Innovation Strategy & Product Development - Provide market-specific consumer insights and local business growth strategy as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations.

SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the Sector Team to achieve optimum mix.  Manage the number of SKUs to achieve SKU proliferation targets.

Pricing Strategy & Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP.

Channel Planning & Execution – Partner with cross-functional teams to develop and deliver excellent execution for brand launch or category initiatives.

Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team.  Support the local execution of regional packaging and development of country-led projects.

Quality - Communicate any quality issues to the PKG and Sector Teams on a timely basis.

Brand & Consumer Interface

Brand Operating Plan (BOP) – Lead development of sub brand BOPs and provide input to the category BOP.  Lead the team to execute strategies and tactics based on approved resources.

Brand Equity – Deliver Brand Equity targets in line with the BOP.  

Consumer Insights – Identify and execute the category learning plan to address consumer knowledge gaps and provide inputs to the Sector Team (Enterprise Market regional cluster) on regional projects.

Communication Strategy – Execute and review the local communication strategy to support the BOP and provide inputs to the Sector Team for the regional communication strategy.

Media Strategy and Execution – Develop and manage the execution of Brand media strategies with the Media Agency, in partnership with Sector Teams across Category and Consumer Engagement.

Consumer data strategy & activation – Develop and manage the execution of Brand data strategies & plans with internal Hospital, regional digital IT partner, local agencies.

Communication Material Development - Provide category and/or brand inputs for main communications led by Sector teams. Develop and manage local communication materials for multiple touch points especially social & digital.

Consumer Promotions – Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.

Advertising & Consumer Promotion Budget – Manage Advertising and Consumer Promotion Budget for assigned brands.

Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our marketing roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Requirements

Minimum 4 years’ exposure to brand marketing. Minimum 2 years of Brand Manager position, with experience in a management position (i.e. handling a portfolio of brands, driving brand growth, customers of magnitude, stake-holder management).

Good experience of product marketing, brand building and knowledge of consumer goods industry dynamics.

Good experience of Data-driven marketing, Data acquisition & activation to drive brand growth initiatives is preferred.

Proven record in driving growth for brands in complex fast-changing channel landscape and strong presence in General Trade is preferred.

Good experience with Business Analysis for actionable & impactful insights using cross data sources and tools eg. Nielsen, Brand IQ, PowerBI, retail’s dashboards.

Strong leadership, strategic thinking and growth mindset. Regional – local working relationship experience and international exposure is preferred.

Fluently in English & Vietnamese communication.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.
 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Primary LocationHo Chi Minh Office

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time