ABOUT WHIRLPOOL CORPORATION 
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Consumer Packaged Goods (CPG) & Storage Marketing team reports to the Brand & Product Marketing Senior Manager, through to the Integrated Product Business Unit Director/General Manager. The team of Brand, Shopper, and Product Marketers collaborate to grow our brands through delivering the brand promise in partnership with sales through our products, consumer & shopper journeys, and activations. 

This role in summary

This role leads strategic positioning for Water, Gladiator, Affresh, and Swash brands, building the near- and long-term paths to brand and business growth across managed consumer touchpoints of the consumer journey (brand media & content). They are responsible for influencing brand Reasons-To-Believe through strategic benefit space identification for product development, current product communications, and launch asset creation supporting all channels.

Your responsibilities will include Develop the brand vision and near- and long-term strategy to achieve it.Build followership and govern the brand vision and strategy through devices like Brand Book, Creative Strategy, and mapping the desired consumer experience.Set brand health targets and track KPIs to ensure continuous improvement and growth.Lead annual Integrated Brand & Business Planning, ensuring alignment with overall business goals.Develop and execute an integrated communications strategy for all campaign touchpoints, including, media, and PR enhancing brand visibility and engagement.Oversee paid brand media performance and ensure it meets strategic & operational return on investment (ROI)/return on ad spend (ROAS) objectives.Lead website experience enhancements and general updates to improve user engagement and satisfaction.Oversight of social media, search engine optimization (SEO), search engine marketing (SEM), and influencer strategies towards strategic brand KPIs.Manage and or support development of new customer relationship management (CRM) activities to enhance customer relationships and loyalty.Minimum requirements Bachelor’s degree 6+ years of advertising, marketing, brand management or media/creative agency experiencePreferred skills and experiences Business, Communications, Marketing, degree preferredExperience developing product positioning and launching new products across Integrated Marketing CampaignsExperience developing and leveraging consumer insights to define long-term brand positioning & value propositions.Experience leading projects involving cross-functional teamsExperience leveraging data and trends to generate insights and transform them into marketing strategiesPrevious media budget ownership3+ years of CPG marketing experienceWhat we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). 

Additional information

Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

 

Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.Sabbatical - Four weeks paid leave after every five years of service.

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Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.