Position Summary

Development of all marketing and promotional activities for the allocated Brands and Countries (in Anglo West Africa, French West Africa, East Africa, Southern Africa Exports Markets) with the main objective of ensuring that the best strategies and tools are made available to all Contracted Distributors and Customer Facing Colleagues), that allows for maximum patient impact. Ensure that the strategies encompass all Countries and Contractors Distributors.

            

Responsibilities

 Ensure high integrity and accuracy of forecastsEnsure mitigation plans are developed, as required, to reach financial objectivesWork with GSC (SA demand planning) to optimize brand forecasts and reduce obsolescenceManage expense budgetsAdvertising and Promotion Budgets (Direct Marketing Expenses)Manage OME (other marketing expense) budgets, allocated for T&E (Travel and Entertainment)Development of tactical activities, promotional material and promotional campaign, through maximizing customer insights and ensuring maximum patient impact in SSA Distributor MarketsAlign to local strategies as appropriateProvide accurate analysis of data for each brand, to support proposed tacticsTake responsibility for brand requirements in the various countries and deliver the correct content to fulfill the promotional requirements within those channelsLaunch Planning and Launch readiness for applicable countriesDevelop plans and core materials in line with the tactical plan (supporting the countries strategies)Drive cross-functional brand leadership through the core brand teamTake accountability for ensuring that all content and/or promotion materials and items for promotional purposes are delivered timeouslyWork closely with Commercial Managers to support recommendations for commercial agreements – depending on market dynamics.Support development of Business Cases with Commercial manager, where applicableAdvance proposals for major strategy change to Commercial LeadAlignment across functions and stakeholder management:Align with key internal stakeholders – medical, marketing, commercial manager, Health and Value and Legal - to drive business objectives, and in developing content and tactics for the various brand and countriesLead the efforts to understand and address opportunities and challengesEstablish effective peer relationships and strong cross-functional collaboration and communicationCollaborate with commercial managers to roll out and drive effective execution of campaigns and programsEstablish and maintain positive relationships with identified opinion leaders and stakeholders

POSITION ACCOUNTABILITY

Accountable

Developing Content, promotional material for all SSA Distributor MarketsDevelopment of content and tactical plansDelivery of materials and content for West Africa Region, East Africa Region and Southern Africa ExportsEnsure high integrity and accuracy of forecastsSupport Business case developmentManagement of expensesCompliance

Shared Accountability

Support commercial managers with country Op Plan; revenue targets and brand expense allocationsCountry specific – ensure that clear inputs on the customer journey for brandsshared and development of tactics is done.Long-range demand forecasting with demand planning and managerRevenue adjustments, as needed for LEs (latest estimates), with commercial manager

EDUCATION AND EXPERIENCE

Qualifications:

7+ years pharmaceutical experience2+ years marketing experienceBachelor’s degree or equivalentProficiency in English

TECHNICAL SKILLS REQUIREMENTS

Technical skills required and/or preferred, as applicable.

Expect candidates to demonstrate these competencies:

Candidate needs to demonstrate these commercial /management competencies:Broad knowledge of the pharmaceutical industry and healthcare environment includingpricing, reimbursement, regulatory requirements and market and policy trendsAbility to analyze, define and convey complex concepts and strategies in verbal and written communicationAble to develop a strategy, plan activities and effectively execute to the sales forceProven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguityStrong interpersonal skills are required, as well as excellent verbal communication and presentation skillsWell-organized, prioritize multiple demands and effectively perform in a matrix organizationDemonstrated track record of ability to influence othersStrategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g. new competition, shifting market environment) and the ability to balance short-term needs with long-term vision for a brandDemonstrates business acumenActs decisivelySeizes accountabilityHolds people accountableLeads changeSelf-awarenessBuilds effective teams (cross-functional)Demonstrates collaboration/negotiation 

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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