**The Opportunity** The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering a Brand Manager with the resources to solve critical problems for the future of our business, which is why we need you. **Role Summary** Reporting to the Brand Director, this role is a member of the Brand, Content, Design, and Proposition team under Manulife Japan (MLJ)’s Marketing department. It is expected to work closely with other teams, including growth marketing, customer experience, advanced analytics, and corporate communications. Collaboration beyond marketing functions is also key to ensure MLJ delivers the brand promise with contributions from internal and external stakeholders. Additionally, this role will collaborate with regional and global brand teams across business units to ensure alignment between global/Asia branding strategy and local branding strategy, co-create regional branding activities, and share best practices across business units. **Job Description** **Brand Strategy Implementation:** + Support the Brand Director in executing MLJ's unique brand value propositions for the Japanese business and key stakeholders in line with Manulife's global brand strategy and associated guidelines and frameworks. + Implement visual identity embodying MLJ’s brand value propositions by working together with internal creative teams and external vendors. + Determine appropriate KPIs for MLJ’s brand penetration, monitor and analyze progress with those KPIs, and manage the feedback loop with the deployment plan. + Identify actions for MLJ’s brand deployment, including internal branding activities, marketing activities, and stakeholder touchpoint improvement activities. **Campaign Management:** + Lead campaign management efforts, ensuring alignment with brand strategy and objectives. + Utilize customer insights to develop targeted campaigns that resonate with the intended audience. + Collaborate with creative teams to develop compelling campaign assets. + Work with media planning and buying teams to ensure optimal placement and reach of campaign materials. + Track and analyze campaign performance, providing regular reports and recommendations for optimization. **Vendor and Project Management:** + Oversee and manage relationships with internal cross-functional teams and external vendors to ensure timely and effective execution of branding and proposition activities. + Ensure project milestones are met, manage project budgets, and report on project progress to stakeholders. Handle PO and invoicing process in accordance to the company process. + Develop governance processes to monitor adherence to brand guidelines across all touchpoints and activities. **Maintain Brand Consistency and Governance:** + Implement and enforce brand guidelines to ensure consistency across all marketing and communication materials. + Conduct regular audits and reviews to ensure all departments adhere to branding standards. + Provide training and resources to internal teams to maintain brand consistency. + Serve as the brand guardian, ensuring all activities and communications align with the brand’s values and identity. **Promote Brand Values Cross-Functionally:** + Embed brand strategy in marketing activities such as SNS marketing, community partnerships, content strategy, digital lead generation, and digital customer engagement by translating local brand value into appropriate customer targeting, messages, creatives, etc. + Develop and provide branding training, materials, and tools to support distribution channels and agents in their sales and customer engagement efforts, ensuring brand consistency and monitoring effectiveness. + Collaborate with the Corporate Communication team to ensure internal and external communications reflect local brand values. + Coordinate with the Customer Advocacy team to align targeted customer segment insights to leverage brand deployment. **Skills & Experience** + Bachelor’s degree. + Native Japanese speaker, with fluency in English preferred. + At least 10+ years of experience in brand marketing. + Proven track record in managing vendor relationships and executing integrated marketing campaigns with knowledge in both traditional (above-the-line, outdoor) and digital channels (SNS, video verticals). + Able to supervise the quality of creative development, media planning, and buying. + Able to track and articulate the return on investment of branding activities with relevant marketing and business data. + Proven experience in executing brand strategies in alignment with global brand governance. + The ability to work effectively within a matrix organization. Collaborative, with the ability to work across different lines of business by listening, consulting, and taking into account the needs of multiple groups before forming a decision. + Excellent organization and prioritization skills. + Ability to work with ambiguity and manage change effectively. **Position Dimensions (Organizational Impact)** + Report to Brand Director. + Work as an independent contributor. **Acerca de John Hancock y Manulife** Manulife Financial Corporation es un importante grupo internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Nuestra sede mundial se encuentra en Toronto, Canadá, y operamos como Manulife mediante nuestras oficinas de Canadá, Asia y Europa, y principalmente como John Hancock en Estados Unidos. Brindamos servicios de asesoría financiera, seguros y soluciones de gestión patrimonial y de activos para personas, grupos e instituciones. Para finales de 2022, ya contábamos con más de 40,000 empleados, más de 116,000 representantes y miles de socios de distribución que brindaban nuestros servicios a más de 34 millones de clientes. Para finales de 2022, los activos que gestionamos y administramos fueron de CAD 1.3 billones (USD 1.0 billones), incluidos los activos invertidos totales de CAD 0.4 billones (USD 0.3 billones) y los activos netos de fondos segregados de CAD 0.3 billones (USD 0.3 billones). Cotizamos en las bolsas de valores de Toronto, Nueva York y Filipinas como “MFC” y en la de Hong Kong como “945”. **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, desarrollar y retener una fuerza laboral tan diversa como los clientes a los que servimos, y para fomentar un entorno de trabajo inclusivo que abarque la fuerza de las culturas y las personas. Estamos comprometidos con el reclutamiento justo, la retención, el ascenso y la compensación, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y la lactancia), orientación sexual, características genéticas, estatus de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley aplicable. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información compartida durante el proceso de solicitud de adaptación será almacenada y utilizada de manera congruente con las leyes aplicables y las políticas de Manulife/John Hancock. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com . Semana de Trabajo Comprimida Híbrido