Brand Manager, Retail Platforms Sunnyvale,California,United States Marketing Apple is where individual imaginations gather together, committing to the values that lead to great work. Every new product we build, service we create, or Apple Store experience we deliver is the result of us making each other’s ideas stronger. That happens because every one of us shares a belief that we can make something wonderful and share it with the world, changing lives for the better. It’s the diversity of our people and their thinking that inspires the innovation that runs through everything we do. When we bring everybody in, we can do the best work of our lives. Here, you’ll do more than join something — you’ll add something. Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Retail Brand Manager role within Apple’s Marcom team will lead strategy, creative development and integration for Apple Retail Store and Online Store initiatives. We’re looking for someone who has led the development of first-party applications and new digital platforms. This person will help us evolve our customer experiences, and create new ones, driving commerce, engagement, loyalty, and brand equity. The ideal candidate will have experience building innovative customer-facing digital applications and platforms across a multitude of environments: physical store experiences, stand-alone digital experiences (first and third party e-commerce/social commerce initiatives), and stitching them together to create omnichannel solutions. **Description** The Retail Brand Manager is a bridge between the Retail business and the Marcom teams, empowering teams to create innovative, best-in-class, and effective customer experiences. This person will ensure creative objectives are well defined, appropriately executed, and deliver business results. They will manage competing priorities and drive consensus and alignment across diverse teams. We’re looking for someone who thrives in ever-changing, dynamic environments, and can confidently navigate ambiguity. Key responsibilities include: Overseeing the strategy, creative development, and ongoing evolution of Apple Retail digital platforms. This will entail developing the experience design strategy, facilitating creative execution, leading presentations, navigating the approval process across a large, complex organization with multiple stakeholders, evaluating the efficacy of this efforts, and identifying opportunities for the future. Partnering closely with several functional teams and business partners to align a shared vision including: Retail Digital Experience and Merchandising, Marcom Interactive, Marcom content and production teams, Engineering, Product Marketing, and more. Connecting efforts across teams and GEOs to create global solutions, to enable more rapid expansion and growth of new experiences and digital platforms. **Minimum Qualifications** + 8+ years experience in design agency, digital experience agency and/or in-house marketing or product experience. + Experience working on consumer initiatives on digital marketing platforms (first party or social digital applications, including e-commerce and social commerce initiatives) + Strong leadership and cross functional management skills; strategic, creative, resourceful, adaptable and focused on results in a highly matrixed organization. + Expert-level communication and presentation skills; ability to proactively establish rapport, credibility, and influence. **Key Qualifications** **Preferred Qualifications** + Previous experience working with international partners. + Strong critical thinking, project management, and creative development experience. + Extremely detail oriented with exceptional follow-through skills with an ability to see the big picture. **Education & Experience** **Additional Requirements** **Pay & Benefits** + At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. + Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) **Apple Footer** Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) . Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.