About the Role:

We’re seeking a passionate and driven Brand Manager to join our marketing team, focusing on three dynamic brands within our Hispanic portfolio: Dos Equis, Tecate, and Indio. This role offers the opportunity to manage brands at different stages of development—from driving growth for Dos Equis in the Hispanic market, to mitigating declines for Tecate, and helping incubate the Indio brand in the U.S.

The ideal candidate is a strategic thinker with strong executional skills, who thrives in a fast-paced environment and is excited to work across multiple brands. This role works in close collaboration with Regional Marketing, Sales, and cross-functional partners to drive brand performance and cultural relevance.

What you will gain in this role: Hands-on experience managing three distinct brands with unique challenges and opportunities. Exposure to brand building, turnaround strategy, and early-stage brand incubation. Strong cross-functional collaboration with Sales, Regional Marketing, Insights, and Legal. A strategic foundation in marketing to Hispanic consumers and driving culturally relevant brand initiatives.

 

Key Responsibilities: 

Support the Brand Director in the development and execution of marketing strategies for Dos Equis, Tecate, and Indio. Lead go-to-market planning, activation, and tracking of brand initiatives with a focus on Hispanic consumer engagement Work with key stakeholders: internal & external agency partners, national sales and regional marketing teams. Support Brand Director on reporting back to the regional team on key insights and driving actions to ensure brand business delivery. Assist in managing agency relationships and creative development, with some exposure to legal and regulatory reviews Gain, share, and leverage on-going understanding of the beer business, channels, retail trade. Become an expert on our consumers, their lifestyle and their most relevant cultural passion points (sports, entertainment, Pop Culture), and how that applies to driving our business. Help analyze brand performance, and competitive activity to inform future strategies Support additional brand efforts and innovation projects as needed across the broader portfolio Lead planning, logistics, and execution of select Brand Team and Agency events, including scheduling and management of monthly touchpoint calls with sales.

 

Basic Qualifications/Requirements:

3 years Brand Marketing experience Proven track record of end-to-end project and stakeholder management experience Agency management experience

               

Preferred Qualifications:

Bachelor’s degree in marketing or equivalent strongly preferred Knowledge of the beverage industry or CPG preferred. Experience with multicultural or Hispanic marketing preferred Ability to work independently and manage multiple priorities simultaneously Collaborative mindset and willingness to roll up sleeves when needed

 

HEINEKEN Leadership Expectations:

Connect Shape Develop Deliver Role Model

 

HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International NV, the world’s most international brewer. European brands imported into the U.S. include Heineken® Lager, the world’s most international beer brand; Heineken® Light; Amstel Light; Newcastle Brown Ale; and Strongbow Hard Cider. HEINEKEN USA also imports the Dos Equis portfolio, the Tecate portfolio, and the Carta Blanca and Bohemia brands from Mexico.

 

We are a proud family with rich heritage and history. We are passionate about the beer and cider that we sell. At our core we are pioneers, mavericks, and entrepreneurs.  We connect people by creating meaningful experiences and memorable moments. Every day you have the opportunity to be extraordinary and leave your mark.

 

We Brew Experiences That Inspire Legendary Lives