Paranaque, Philippines
1284 days ago
Brand Manager
BRAND MANAGER REQUIREMENTS: . Candidate must possess at least a Bachelor's/College Degree, Marketing or equivalent. . Required skill(s): MS Office. . Required language(s): English, Filipino . At least 1 year of working experience in the related field is required for this position JOB DESCRIPTION: . The Brand Manager is responsible for the planning, development, and directing of initiatives and efforts to achieve brand objectives and support the broader short and long-term marketing strategy for the brands he/she is assigned to. . In addition, helShe shall take the lead in managing vendor partners and communication agencies, and all aspects of their projects with respect to the total company objectives and direction for the brand. I Hefishe shall work closely with the targets set for each brand. . Steward of the Brand that supports the brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand. . Engages, inspires and stimulates the Management Team around the brand vision, position and strategies with the objective of clarity that every member in the organization can bring to life the brand details in their respective areas of functional expertise. . Participates in brand strategy discussions and in setting a bulls-eye consumer target. . Analyzes historical new product launches, and reports on vitality rates. . Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth. . Analyzes market, consumer and competitive information to support management in setting new product pricing and managing price on existing items. . Analyzes consumer, category, competition and channel customer as part of a situation assessment. . Develops pricing and packaging strategies, improved margin mix, trade spending plans and distribution goals in order to develop implementable KPI's. . Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance. . Develops growth targets, business objectives and brand strategies for the brand that aligns with the overall company business plans. . Performs other related functions that may be asked of him/her.
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