Job Title: Brand Manager

Department: Marketing (660)

Reports to Job Title: Brand Marketing Director

         

Fair Labor Standards Act Status (FLSA): X Exempt       Non-Exempt     Hourly      

 

Summary of the Position:     

The Brand Manager leads the development and execution of marketing plans to achieve the business objectives for the brand. Responsible for leading P&L process and cross-functional teams to executing marketing programs and deliver against volume, revenue and profit goals.   

 

Duties and Responsibilities: Develops brand-building initiatives that are consistent with the equity of the brand and drive profitable growth. Proactively makes recommendations within the marketing mix that optimize sales and profits. (25%) EProactively manages business through analysis of shipment and IRI/Circana consumption data. Identifies business challenges and opportunities that impact the Brand and provides recommendations to achieve volume, revenue and profit goals. (25%) EPartners with sales to create consumer-centric sales for customers and participates in customer meetings when appropriate. Identifies display vehicles that profitably drive merchandising activity. Leads cross functional team in developing and managing display vehicles. (15%) EChampions packaging and innovation projects, including new products, reformulations and changes to packaging structure or graphics. Leads cross-functional team and manages BDF process to deliver projects on-time. (15%) ELeads the P&L process for innovation, packaging changes or existing product analysis. Recommends appropriate pricing and trade/marketing support levels to achieve business objectives. (10%) ESupports agency relationship to develop annual marketing plans, develop on-strategy creative and creates effective/efficient consumer programs. (10%)  Supervisory Responsibility:

Does this position have supervisory responsibility?  Yes      X No 

Qualifications: Education, Experience and Knowledge:  Bachelor’s degree in marketing or related business discipline; MBA highly desirable.Three to five years of experience in a marketing role with a consumer products company, preferably in food. Strong business and financial acumen.Strong team leadership skills and ability to work cross-functionally.

Skills and Competencies:

Strong understanding of consumer insights and ability to apply to the Brand.Base knowledge of new product launches in a marketing role.Strong attention to detail, math aptitude, and ability to multi-task responsibilities simultaneously.Strong written and verbal communication skills.