Develop and execute comprehensive brand strategies to drive business growth and brand awareness Conduct market research and consumer insights to inform brand decisions Collaborate with cross-functional teams to develop and implement brand initiatives Manage the brand's visual identity, including logos, color schemes, and typography Develop and maintain brand guidelines and standards Monitor and analyze brand performance, using data-driven insights to optimize strategies Manage the brand's social media presence and online reputation Collaborate with the marketing team to develop and execute marketing campaigns Provide brand guidance and support to internal stakeholders