Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's®, Healthy Choice®, Slim Jim®, VH Sauces, Pogo and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit www.conagrabrands.ca.

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce à des marques réputées comme Hunt’s®, Aylmer®, Marie Callender's®, Healthy Choice®, Slim Jim®, les sauces VH®, Pogo®, Vlasic® et des marques émergentes, dont Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein® et Frontera®.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez www.conagrabrands.ca.

Position Summary:

The Brand Manager will focus on delivery of annual financial/marketplace targets through leading and assisting in the development and setting the direction for the Annual Operating Plan (“AOP”).  Sets and tracks brand(s) budgets based on AOP and owns decision for any out of plan activity (excluding innovation) that impacts the budget. Analyzes all elements of the P&L, sets direction, and makes decisions to achieve financial/marketplace outcomes. Focused on brand equity and translates strategic consumer insights into meaningful marketing activation plans. Responsible for developing brand vision as a result of the strategic planning process and leads the branded strategic planning process.  

The Brand Manager will also will support the development of the short-term and long-term innovation pipeline (Renovations, Line Extensions, etc.) Assists with the innovation planning process by translating strategic consumer insights into meaningful innovation plans. Leads the launch of new innovations with opportunities to present to the Leadership Team.

Key characteristics: Leadership, influencing, agility, broadmindedness, creativity, project management, proactivity, bias for action, tenacity, great interpersonal and communication skills.

Responsibilities:  

60% Planning and P&L Management:

Lead Annual Operating Plan (AOP) for brand and strategic planning process.  

Oversee the development and execution of marketing plan including pricing, media/activation plans, sales material (sales decks, sell sheets), packaging, merchandising (display units and mix), product assortment/distribution. 

Delivery of annual financial targets for assigned brands/portfolio(s) according to plan.  Manage and deliver on all lines of the P&L (volume, COGS, A&P).  Proactively recommend corrective action if necessary. Anticipate future business needs and proactively gain alignment with cross functional partners.

Drive demand centered insights and jobs theory for brand(s). 

Develop, align and lead growth strategy initiatives.

Develop and manage Brand equity (language, vision, strategy).

Solid understanding and use of consumer insights and competitive analysis.

Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives)

Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities

Create and execute comprehensive marketing activation plans. 

Collaborate with and ensure effectiveness of working relationship with Commercial Strategy Management Team (CSM) partners to ensure that go-to-market strategy and trade spend effectiveness is being followed and executed

Work with CSM on the commercialization of innovations and ensure Sales have all the tools required (sell sheets, etc) for innovations and for branded news.

Work with Digital and E-Commerce team to ensure go-to-market strategy is being followed and executed

20% - Strengthen & Build Brand Management Process

Build organizational technical capabilities by providing day-to-day coaching and mentoring to cross-functional team and external partners.

Ensure successful presentation, comprehension and integration of AOP, strategic plans, business reviews, and briefs to senior leadership team or business partners.  

Lead the relationship building with US, International and Canadian teams

10% - Innovation Management

Makes sound recommendations based on insights and data.

Proactively draws and acts upon demand science leveraging both pockets of growth and Jobs to Be Done appropriately.

Manages successful project teams with varying complexity; demonstrated success managing multiple brands across categories.

Leads innovation from concept to customer execution.

10% - Admin Support

Manage A&P spending to ensure spend is withing specified budget(s).

Monitor brand(s) budget and track associated expenses in SIFT; reconciling invoices against approved projects.

Assist SBM, Brand Management with process enhancement projects, as required

Potential Career Progression:  

Promotional opportunities within the Marketing organization. 

Lateral career opportunities to Shopper Marketing, Digital, or another Brand portfolio. 

Qualifications, Education & Experience: 

3-5 years experience in Brand management within Consumer Packaged Goods, ideally in Tier 1 food manufacturing. Bachelor’s Degree required, MBA a strong plus.

Successful experience in developing and executing marketing programs, brief writing, and managing P&L’s

Proven ability to deliver initiatives that have been realized and contributed significant gains in the capture of market share, revenue and volume growth, and operational efficiencies.

Demonstrated success anticipating future business opportunities or problems and developing strategies that address them proactively.

Experience identifying, building and delivering growth initiatives in the fast-moving consumer packaged goods industry.

Ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes.

Good strategic and analytic capabilities. Comfortable utilizing data to support business decisions. 

Experience working with a cross-functional team including sales, finance and research.  

Demonstrated organizational, prioritization, and multi-tasking skills.  

Strong communication and interpersonal skills to function effectively as a leader and in a team environment.

Our Modern Workplace: 

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you work from our Mississauga office [3] days a week. 

SF: LI 

#LI-Hybrid

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail Canada.Recruitment@conagrafoods.com. We will make a determination on your request for accommodation on a case-by-case basis.

À titre d'employeur souscrivant au principe de l'égalité d'accès à l'emploi, Conagra Brands considère les postulants qualifiés pour les offres d'emplois sans égard à la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage à travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel à Canada.Recruitment@conagrafoods.com. Nous prendrons en considération votre demande d'accommodement au cas-par-cas.