London, LND, GB
1 day ago
Brand Manager

ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England, Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino®, C&H®, Redpath®, Tate & Lyle®, Lyle’s® and Sidul®.

 

 

POSITION SCOPE

 

As Brand Manager, you will be to work closely with the UK Brand Director and wider commercial team to unlock value added growth for our UK food retail brands through meeting the needs of consumers, shoppers and retailers.

 

In your role you will focus on developing and delivering the full marketing mix (product, price, placement, and promotion) specifically for the Lyle’s brand; you will be the go-to for this iconic baking and topping brand across all UK marketing and sales channels. You will take accountability for brand and sales targets, and lead internal & agency teams to successful deliver NPD & marketing campaigns throughout the year.

 

As Brand Manager, you will contribute to the development of annual brand strategy and work closely with the newly created Digital Manager role to optimize the Lyle’s brand across all key market touchpoints.

 

The role may also include additional project based activity, supporting the department, on the Tate & Lyle sugar brand, the beverage syrup portfolio and private label products.

 

 

DETAILED ROLES & RESPONSIBILITIES

 

Developing the annual brand plans, input into annual budgeting and contribute towards the 3-5 year strategic planning Effectively manage the Lyle’s brand/portfolio to deliver profitable volume and value growth across the relevant sales channels. Owning the development and delivery of the full marketing mix; including input into price, leading packaging format and design, guiding how the brand is displayed, how it is activated and promoted to reach its core audience. Development of project business cases and ownership of their passage through relevant business processes, in coordination with other local & global teams taking into account  category, consumer, commercial & competitor dynamics Successful management of marketing activation & brand assets (including artworks) working with wider marketing team, digital manager & agencies as required. Oversee and track brand’s commercial goals, working with category & insight colleagues to identify issues and opportunities to ensure overall delivery. Project Leadership: Initiation, analysis and evaluation of agreed projects, working across internal teams and external resources where required. Build strong cross-functional relationships with sales, innovation, finance and supply chain to ensure full alignment around key programs and to provide direction and influence representing the marketing agenda Performance tracking: Investigation and analysis of market dynamics, business performance and new commercial opportunities as they arise. Reporting on brand campaigns & products performance. Budget management: Cost management for all projects, delivering maximum value for agreed spend.

 

 

 

ESSENTIAL CAPABILITIES (KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL ATTRIBUTES)

 

Proven application of insight to drive business value. Strong Project Management skills – planning and prioritisation Good commercial and financial understanding Knowledge and experience of NPD & Product development. Effective communication skills and a highly capable presenter with the ability to communicate at all levels. Autonomous, flexible, adaptable to change, enthusiastic, energetic and driven with a strong work ethic

 

 

ESSENTIAL WORK EXPERIENCE:

 

FMCG experience, either Retail and Foodservice channels or mix of both.

 

LOCATION OF ROLE

 

Bedford Street, Covent Garden, London

Expectation to travel to East London production sites for meetings on at least a monthly basis.

 

 

 

At Tate & Lyle Sugars, our goal is to be the most admired sweetener Company.

 

Service Excellence - Be the industry's Gold Standard by a relentless focus on reliability, providing products with superior quality and excellent customer services. Efficiency and Sustainability - Eliminate inefficiency to be a sustainable, low cost producer and to generate fuel for reinvestment. Value-Add - create strategic advantage and enhanced profitability through value-added products and services. The foundation of our values is Talent and Culture as we aim to build, retain and motivate a winning team. 

Confirm your E-mail: Send Email