Site Name: UK – London – New Oxford Street Posted Date: Jan 24 2025 Brand Manager At GSK, we unite science, technology, and talent to get ahead of disease together. We are looking for a dynamic Brand Manager to bring value to our Payer Strategy. In this critical role, you will be accountable for implementing the marketing strategy within our Respiratory team on a priority growth brand. You will work closely with the Senior Marketeers and a performance focused cross-functional team, including a large sales team in a highly competitive environment. In this role you will: • Be responsible for owning, enhancing and executing the Respiratory operational plan within the Payer customer group. • Combine insight with data and analytics to make data driven decisions and continuously identify opportunities to improve customer engagement. • Champion brand, market and payer knowledge to guide customer user journeys. • Apply an agile test, learn and iterate approach to bring optimised campaigns to market at pace. • Ownership of materials and processes for us to thrive in a competitive marketplace. • Be responsible for implementing strong marketing plans and execution. • Support and take an active part in the brand and operational planning process. • Build strong and collaborative relationships with cross-functional teams, including medical and sales. Mindset and Behaviours: • Are ambitious for patients and customers and have the data and insight to present this voice to the cross-functional team. • Bring entrepreneurial mindset; willing to test & learn to drive continuous improvement. • Leverage and deploy data, to help make better decisions and stay relevant. • Set and track ambitious KPIs and be accountable for impact. • Can communicate effectively and engagingly. • Demonstrates the ability to think both strategically and tactically. • Bring a high-energy and passionate outlook to the job and can influence those around them. • Able to build a sense of trust and rapport that creates a comfortable and effective workplace. • Takes pride in their work with high attention to detail and demonstrating a “right first time” approach to material creation. Why you? Basic qualifications: • Strong understanding of the UK Payer market. • In-line marketing experience, ideally with UK Payer and/or Respiratory exposure. • Strong commercial and business acumen. • Experience in contributing to and delivering campaign strategy for a brand, including experience in working with Account Managers in delivering training and strategy. • Excellent communication and stakeholder management skills. • Understanding of the ABPI code of practice. Preferred Experience: • Sales (account management) experience, with a strong track record of successfully influencing regional payer initiatives. • Veeva PromoMats experience • Works creatively and independently, with the passion and energy to drive what is needed for the brand. • Analytical ability to use data to inform decisions. • Comfortable with creative thinking and problem solving. • Agile project management skills. • Comfortable in a fast-moving and exciting environment. Closing Date for Applications: 7th February 2025 Please take a copy of the Job Description, as this will not be available post closure of the advert. When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. . Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only). We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on Ukdiversity.recruitment@gsk.com or 0808 234 4391. The helpline is available from 8.30am to 12.00 noon Monday to Friday, during bank holidays these times and days may vary. 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