Brand Manager
Nestle
Job scope:
+ Monitor market dynamics and insights
+ Co-prepare local marketing strategy and execution plans for dedicated portfolio incl. market, brand shares and financial forecast
+ Implement agreed strategy, recommend the changes if needed
+ In cooperation with other team members – propose and develop activities, communication and materials to have strong brand plans in place with the objective of driving brand penetration
+ Own and manage marketing budget, recommend changes if required
+ Contribute to global innovation strategy deployment - evaluate market potential, prepare local strategies and business cases for future launches of new product categories
+ Review global initiatives and materials for their potential in local market
Candidate profile:
+ Education: master degree in economics or marketing or social science or life science
+ Experience in brand marketing in FMCG or Consumer Healthcare (OTC, Vitamins and Minerals, Dermocosmetics or other) - both in strategy preparation, new product launches as well as activation of current portfolio
+ Consumer oriented thinking and ability to translate it into market activation
+ Data orientation and familiarity with data analysis
+ Open-minded and willing to learn
+ Initiative and can-do mindset
+ Collaborative attitude and interpersonal skills
+ Competency of dealing with ambiguity/changing environment
+ Good knowledge of English language
+ Working knowledge of MS Office (Powerpoint, Excel)
+ Nice to have:
- experience in working with Healthcare Professionals/Pharmacist Channels/Specialist channel where sales person reco
is one of brand choice driver
- experience in working in international organization
What we offer:
+ Work with values – improving the quality of life of consumers
+ Exciting assignments in a growing category
+ Opportunity to work with high quality global brand that is now expanded in Europe
+ Multicultural environment of international company
+ High level of empowerment and space for initiative
+ Supportive and cooperative team
+ Numerous development paths within the organization
+ Wide package of internal trainings and benefits
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