About Intradeco Apparel Founded in 1982, and with deep roots in the textile industry since 1921, Intradeco has grown into a global vertical manufacturing company, supplying quality casual clothing and thermal underwear to major retailers in the United States, Mexico, and Canada. At Intradeco, we provide a holistic approach to apparel manufacturing, encompassing all stages from ideation phase to final product distribution. Our vertical integration, combined with our lean manufacturing capability, allows us to respond quickly to market demands, handle direct-to-store and replenishment programs, and offer unique flexibility to our customers.   Our Team We are dedicated to our mission and passionate about collaboration, moving quickly, and breaking down barriers, leveraging technology, eliminating bureaucracy, and constantly striving to evolve. Our cultural foundation is built on trust, teamwork, quality, sustainability, and integrity.  This is a full-time, on-site hybrid position in New York City; M-F from 8:30 AM – 5:30 PM. Salary Range:  $114,500 - $131,200 annual. Who we are looking for: The Brand Manager will be r esponsible for developing and managing the overall Company Brand strategies, implementing and executing strategic initiatives. What you will do: Brand Strategy & Management + Lead the development of brand building and corporate identity initiatives – partnering with Sales/Design/Merchandising/Sourcing and ensuring the brand message is consistent and aligned to the company’s vision and business goals + Own the brand identity, ensuring consistency across all marketing channels, product lines and customer touchpoints. + Execute brand segmentation; brand integrity, cost/retail differentiation, tracking retail bookings, hindsight analysis.   + Stay ahead of the market trends by blending insights from consumer behavior data and market research.  Integrate findings into strategic decisions. Campaign Development & Execution + Plan, oversee, and execute seasonal brand campaigns, including product launches and promotions. + Collaborate with the design, merchandising, and sales team to align product offerings with brand positioning. + Guide/Direct marketing team to develop and carry out marketing plans, including promotional calendars, new product introductions and other marketing projects. Digital & Retail Marketing Integration + Partner with marketing team to execute marketing initiatives; e-commerce strategies, social media posts. + Ensure brand consistency across retail environments, including store layouts, signage, and visual merchandising. + Monitor the effectiveness of campaigns across digital and physical platforms, optimizing for performance and ROI Budget Management + Manage the brand marketing budget, ensuring cost-effective campaigns and adherence to financial goals + Evaluate and report on campaign performance, presenting insights and recommendations to key stakeholders Leadership & Collaboration + Lead cross functional teams to align on brand goals and ensure timely delivery of projects + Serve as brand ambassador, fostering a culture of creativity, collaboration and innovation + Deliver impactful brand presentations to various stakeholders, including clients, partners, and internal teams. Who you are: + Bachelor’s degree in marketing, business administration or a related field. + 5-10 years in brand management, ideally in the retail or apparel industry. + A proven track record of developing and executing successful brand strategies.  + Driving force behind product launches, marketing campaigns, and brand positioning. + Exceptional communication, leadership and collaboration skills. + Strong understanding of consumer behavior, fashion trends, and retail dynamics. + Expertise in digital marketing and e-commerce platforms. + Team player and problem solver. + Creative, bold thinker who can develop innovative brand strategies. + Proactive self-starter. + Quickly learn and adapt to new programs and processes. + Multitask and re-prioritize frequently. + Leverage market insights and performance data to build the brands relevancy and retail distribution. What We Offer: + Competitive Pay – We believe in rewarding success and showing our employees just how much they’re valued in a variety of different ways, including compensation. + Health and Wellness – There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and t play, we aim to support a healthy lifestyle. + Time away from work – Sometimes we need time away to be with family, enjoy our hobbies, focus on our health or just simply recharge.  We are committed to helping out employees create a work-life harmony! + Growth and Development – We are constantly seeking to offer opportunities and support for personal and professional development. + Financial planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there.  We offer access to benefits, programs and education to help our employees to protect income, pay for expenses and invest in the future.  Including a generous 401(k) match! 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