BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

The Marketing Deployment Manager plays as a key role in Brand house performance and deploying brand campaign cycle. The role takes accountability for new product launches within the Brand house, and coordinating cross-functions to ensure successful deployment of the product. 

Reports to: Senior Marketing Deployment Manager

Reporting Level: Manages Self

WHAT YOU WILL BE ACCOUNTABLE FOR

Deploy & Evaluate Brand Campaigns, including but not limited to New Product Launches, Brand Equity Campaigns, Product Enhancements projects… Monitor brand house performance through market info insight, Brand Health, RA, Sales data analysis, and propose action plan. Manage and propose full year Graphic Health Warning approach by relevant SKUs Deploy Productivity & Optimization Initiative. Handles budget for Brand House.

PEOPLE: 

Facilitate cross-functional meetings and discussions to address challenges and capitalize on opportunities for alignment and efficiency.Facilitate seamless communication and collaboration between Marketing deployment and various departments, ensuring cohesive execution of brand initiatives that align with interpersonal goals.Champion self-development and cultivate a deep understanding of brand strategies.Cultivate continuous learning through informative sharing and feedback sessions.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

Brand Portfolio Management: Understand fundamental brand & portfolio management principles, able to independently analyze various sources of internal & external data to provide actionable insights. Understand Vietnam retail landscape, designs & implement effective brand campaigns / shopper marketing campaigns, with clear linkage to overarching business strategy, integrating consumer insights. Able to provide valuable insights for marketing campaigns, product development, or trade strategies by aligning consumer behavior with business opportunities. Deep, strategic understanding of market dynamics, economic indicators, and global trends. Has a holistic view of the business, including supply chain, distribution channels, and customer insights. Drives the development and implementation of innovative commercial strategies.  Master stakeholder management, with a nuanced understanding of complex landscapes and strategic relationship building; Exhibit leadership during cross functional interactions; inspire trust and establish long-term, impactful relationships. Ability and willingness to champion learning, psychological safety, 360 feedback within and outside marketing team  Candidates of University graduate with solid academic results, preferably in Marketing management are encouraged to apply.Minimum 5-year experience in Trade Marketing in a sizeable FMCG company (preferable an MNC) in senior managerial roles  Required languages are English and Vietnamese 

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that focuses on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to suceed, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.