McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Position Summary

The state of healthcare is complex, but our shared purpose isn’t: CoverMyMeds is dedicated to solving medication access challenges, helping patients get the medicine they need to live healthier lives.

The CoverMyMeds Marketing team is seeking a highly motivated Brand Manager for our Brand team. This role reports to the Brand Director. The Brand team is comprised of Brand Strategy, Design and External Communications, and collaborates with our Product Marketing, Research, Demand Gen, and Marketing Operations teams to deliver work up and down the funnel.

This role will be responsible for shaping and implementing the brand identity and positioning for specific products and solutions under the CoverMyMeds brand. You will focus on creating messaging at all levels of the marketing funnel, identifying and managing the development of content opportunities at the segment and brand level, and executing awareness campaigns that help drive growth.

This is a highly collaborative role, with active engagement and partnership across the marketing and sales teams, as well as agency partners. You must be customer-obsessed, understanding as much as you can about our customer segments, insights, and buyer personas, to inform brand strategy and positioning. Partnering closely with research and product marketing, you will translate marketing opportunities into creative briefs that inform and inspire the creative team. Your work will have impact across the full marketing funnel, from messaging development to content activation. You will think big and bold, but also provide clarity and focus through your work.

The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson’s values, have a caring culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, Customer-First, and results-driven. The winning candidate will be energetic, forward-thinking, and creative with experience and enthusiasm working in white space. They will demonstrate a track record of driving results from insights, outstanding collaboration and stakeholder management, and have a strong ability to work in a changing environment.

Customer and Industry Insights

Become a SME on customer segments, insights and buyer personas, to inform brand strategy and positioningStay up to date on industry changes and emerging trends that could impact or inform our brandMonitor competitive landscape and identify areas of opportunity

Segment Brand Lead

Develop and own Brand Narratives and Messaging Playbooks for multiple product segmentsBring messaging frameworks and value stories to life through creative briefs that guide and inspire our agency partners and internal creative in their development of creative campaignsServe as the Brand POC for segment-level campaigns, ensuring that all deliverables align with messaging and brand guidelinesOwn and manage Brand components of major industry events and partnershipsDeliver on KPIs by assessing brand perceptions and campaign metricsUse data to guide decision-making and improve team deliverables

Content Strategy and Execution

Identify content opportunities that support and elevate your segments and the CoverMyMeds brandManage the development and reviews of segment-level contentServe as the main POC for segment-level website content

Active Contributor to Team Culture

Work with the ‘one team’ mindset, putting the team goals above individual goalsCollaborate effectively within marketing and across the companyGrow teammates by keeping up to date and educating others on the latest brand and marketing trends and technologies

Minimum Job Qualifications

Degree or equivalent and typically requires 4+ years of 
relevant experience

Critical Skills

4+ years of marketing/brand experience for large organizations4+ years of experience managing multiple projects, leading cross functionally and influencing stakeholdersProven track record in developing brand value propositions and value storiesProven track record in designing and executing brand campaigns that drive awareness and preferenceExperience with content strategy and developmentSelf-directed and able to autonomously lead and operate projects and execute independently with minimal supervisionExceptional communication skills – interpersonal, written and visualThe ability to collaborate across the organization – both up and downFlexibility to work in a rapidly changing environment

Additional Knowledge & Skills

Experience in market researchExperience working with senior leadersFluent in audience/market researchB2B or Healthcare experienceExperience working with sales teamsVendor selection and managementExperience in navigating a large, matrixed corporate environment

Education / Experience

Bachelor’s degree in Business, Analytics, Marketing, or similar relevant degree preferredMinimum of 4+ years of B2B and/or B2C Marketing experience preferred

Travel:

Travel ~10-20%

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

Our Base Pay Range for this position

$81,700 - $136,100

McKesson is an Equal Opportunity Employer

 

McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

 

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