Description We are offering an exciting opportunity for a Brand Manager in the Consumer Products industry. Located in Mahwah, New Jersey, this role involves driving the success of our brands by developing and executing comprehensive marketing strategies. As a Brand Manager, you will collaborate with various teams and leverage existing networks and partnerships to enhance brand visibility and engagement. Responsibilities • Collaborate with Product Managers to formulate and implement complete Go-To-Market plans for each product. • Enhance brand visibility and engagement through managing advertising, PR, social media, and influencers. • Ensure brand consistency and optimize product presentation by overseeing e-commerce listings. • Develop a cohesive brand identity through our websites, strategic partnerships, campaigns, and experiential marketing. • Support sales/retail placement by coordinating with the sales team to maintain consistent brand messaging and materials at the point of sale. • Maximize brand exposure and reach new audiences by implementing innovative promotional campaigns. • Expand brand reach and foster authentic connections with the target audience by collaborating with influencers, ambassadors, and partners. • Maintain a consistent and cohesive brand identity across all channels by ensuring seamless execution of campaigns. Requirements • Proven experience in CRM and EXPRESS tools to manage customer relationships and expedite tasks. • Proficiency in using Facebook Insights for social media campaign analysis and optimization. • Demonstrated capability to conduct Gap Analysis to identify areas for improvement and growth. • Familiarity with GMail and its various functions for efficient communication and organization. • Experience in creating, managing, and optimizing Advertisements to drive brand engagement and sales. • Prior experience as a Brand Ambassador with a strong understanding of brand representation and promotion. • Solid knowledge and understanding of Brand Awareness methods and techniques to increase brand visibility. • Expertise in Brand Marketing strategies to boost brand identity and market presence. • Experience in Campaign Planning, including conceptualization, execution, and evaluation of marketing campaigns. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .