Brand Manager-Adults + **Location** Shanghai, Shanghai, China + **Job ID** 0000022158 + **Category** Sales, Marketing & Product Management **Job Description** Are you a passionate expert for brand marketing? Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights, thus playing a key role in helping us reach our children, the builders of tomorrow? Here’s a phenomenal job opportunity for you to help The LEGO® Group expand our world-class brand in China！ **No relocation assistance is offered for this position** **Play your part in our team succeeding:** The China Marketing Team consist of below functional areas: Brand, Digital/PR, Retail, Media, and Event Marketing. Marketing Strategy and Planning play supporting roles across functions. This role sits in the Brand Marketing that is divided by franchise under our core audiences Teen/Adults. **Core Responsibilities:** + Support Adult consumer group owner to drive the adult business for LEGO China with clear business strategy, portfolio understanding, consumer and shopper centric attitude, integrated go-to-market approach (Digital, EC, and Retail driven). + Lead/support assigned adult campaigns to drive brand communication & commercial delivery. Experience in guiding and working with internal agency, functional teams (media, digital, PR, Events and retail stores). + Be the expert of assigned Adult related portfolio and develop driven communication strategy accordingly. + Experience and ability to lead, partner with and influence various functions (global Product & Marketing Development (PMD) team, sales team, supply team, etc.) to drive up the growth of adult business. + Other assigned projects or initiatives. **Do you have what it takes?** + Bachelor’s degree or higher would be preferred + 5+ years of product and brand end to end management with proven success record would be preferred + Strong critical thinking with solid business analytic skill & business know-how + Experiences in working with agencies, crafting and leading large scale coordinated marketing campaigns across digital/social/eComm/retail, and partnerships. + Experiences in XHS & DY with solid understanding on platform know-how and shown success record + Strong project management skills; experience working in a very fast paced environment while maintaining attention to detail and get things done at high quality. + Strong capabilities to collaborate and influence internal cross-functions and external agencies to overcome obstacles. + Passionate teammate, resilient, proactive, agile. \#LI-SZ Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. **What’s in it for you?** Here is what you can expect: **Family Care Leave** - We offer enhanced paid leave options for those important times. **Insurances** – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. **Wellbeing** - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. **Colleague Discount** – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. **Bonus** - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. **Workplace** - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. **Join the LEGO® team today.**