Copenhagen, Capital, Denmark
16 hours ago
Brand Manager Dolmio

Job Description:

What will be your key responsibilities?

Input into the creation of the in-year plan and deploy the regional strategy.Supports the Pasta Brand Director in driving a compelling and engaging BRAND vision and strategy in collaboration with global brand teamSupports the Pasta Brand Director with the annual brand Flywheel analysis and creating the key jobs to be doneInputting into the ICP briefing with the cross-agency team, developing the brief, feedback on response and refining the final plan for deploymentExecute specific parts of the overall Dolmio strategic cell growth plan in REMIs accountable for regional brand execution across relevant touchpointsEngages REM associates & customers on brand strategy, NPD & activation with impactful communicationConduct on-going performance analysis and regular brand reviews, inform & collaborate with Dolmio Marketing Manager to develop the brand plan, and then develop & deploy the marketing activity calendar in marketProvides regular reporting and recommendations on the brands business to the local and regional organisationManage the Dolmio A&CP budget with monthly reconciliation, YE management and accrual process Liaise frequently with REM and Regional Finance Team and Dolmio Marketing ManagerUndertake post activity reviews and use these to inform future activity Supports review of performance of current range and any innovation/renovation activity, recommending course correction as required and delivering aligned changes across the regionLead the Dolmio Brand Growth team (BGT) to review performance, develop SOPs, address business opps and risks ensuring relevant topics for REM with focus on Nordics

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

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