Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

An exciting opportunity for you to be part of AbbVie’s first launch into solid tumours. This is an extraordinary chance to make a significant impact to patients in the field of oncology.

As the Brand Manager / Senior Brand Manager within the team, you will play an integral role delivering a successful launch. You will work closely with key cross-functional stakeholders across both head office and in-field teams to ensure flawless execution of the brand plan.

You will work closely with the Brand Lead to shape the commercial strategy and will be given a high degree of autonomy to use your own skills and expertise to manage your time and resource effectively to deliver on your core responsibilities – including the delivery of multichannel marketing campaigns.

This role offers significant development opportunities within a highly supportive, collaborative, and dynamic team environment, allowing you to build a foundation of success for your career at AbbVie.

Tactical execution and project management

Responsible for the tactical delivery of key high-impact commercial tactics during the pre- and post-launch period.Creation of multichannel assets that maximise opportunities across the channel and stakeholder mix deliver both share of voice and share of mind, ensuring key message resonance.Collaborate with colleagues and agency partners to deliver tactics, whilst carefully managing capacity and financial resource to ensure timely project delivery.Creation and evaluation of customer journeys to deliver high-impact engagement for key stakeholders during a given point in the pre- and post-launch period.

Tactical effectiveness and innovation

Measure and evaluate tactical performance by interrogating available data and setting/reviewing performance metrics to identify opportunities to increase campaign and material effectiveness.Partner and collaborate with members of the commercial in-field team to drive strategically aligned tactical delivery and identify areas for iterative improvement.Use both qualitative and quantitative insights to identify unmet needs and tactical opportunities.Fearlessly challenge the status quo, identifying opportunities for creative and innovative tactical delivery to maximise reach and impact.

Communication and stakeholder management

As a critical part of the Brand Team you will collaborate with key cross-functional stakeholders and influence without authority to drive key brand and tactical deliverables.Communicate clearly with all key internal and external stakeholders, including HCPs, to foster strong productive working relationships and manage expectations.Role model the AbbVie behaviours and ways of working to build a strong culture within the solid tumours team.Build your network to share examples of best practice with other brand teams across the UK affiliate, whilst actively seeking to understand how their successes can be leveraged and implemented.

Brand planning

Provide strategic input into the brand planning processOpportunity to lead elements of the strategic and tactical planning process during critical pre-launch phase
Qualifications

Experience

Previous Brand Management experience would be highly advantageous, but is not essential.Proven track record of delivering against multiple priorities simultaneously.An understanding of the marketing and channel mix, as well as customer journeys.Experience within Oncology and ovarian cancer would be advantageous, but not essential.Experience of stakeholder management in a matrix environment.Ability to ruthlessly prioritise time and manage multiple projects and stakeholders simultaneously.To be able to quickly build strong working relationships with key internal and external collaborators.The ability to influence without authority and hold others to account to enable delivery of key business priorities.To be equally comfortable working autonomously on individual projects as well as part of a cross-functional team.

Behaviours

Innovator who challenges status quo to drive business forwardSolution-focused with a positive mindset is essential.Comfortable analysing and interpreting data from multiple sources to identify areas of improvement.Succinct communicator and presenter who can give clear direction and motivate others towards a shared goal.Ability to give and receive candid feedback to help themselves and others continue to grow and develop.Strategic thinker who is comfortable both in the detail and stepping back and seeing the big picture.Self- and situational awareness are essential to be able to flex style and delivery to stakeholders and situation.Side before self’ mentality to always put the needs of the team first before individual recognition.Curious mindset to continually seek to understand learn and develop to drive both personal growth and team success.Agility and accountability to adapt and deliver the most highly impactful projects at a given time point.Willingness and resilience to ‘lean in’ to challenges and complex situations, even when faced with obstacles or setbacks.
Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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