Brand Marketing Associate, Heavy Commercial (Hybrid role based in our St. Thomas, ON office)

Shape the Future of Marketing with Masco Canada!

Are you a driven marketing professional eager to bring bold ideas to life? Join our team as a Brand Marketing Associate, Heavy Commercial in the Delta® Commercial business at Masco Canada.  In this hybrid role, based in St. Thomas, ON, you will create impactful marketing materials, write compelling customer-facing communications, and drive Delta Commercial’s brand awareness in the construction industry. Be part of a company that values creativity, collaboration, and growth. Explore the role details below and take the next step in your career journey! 

What You’ll Do:

OVERSEE ALL NEW PRODUCT LAUNCHES

Project manage all product launches from beginning to endDetermine commercialization plan for new product launches & product changes; launch action planRepresent Marketing at all PMO meetings and New Product Launch meetingsWork with product management to create new product webinars where neededResponsible for product launch materials, including sales samples, new literature, new photography, website updatesCollaborate with Marketing Operations Associate to create podded samples & distribute all launch materials across the US and Canadian markets

CREATION OF MARKETING MATERIALS FOR NORTH AMERICA

In alignment with Delta Commercial strategic initiatives, develop and copywrite marketing collateral, such as brochures, sell sheets, flyers, and presentations for US and Canadian marketsDevelop all marketing materials to support national and regional trade shows: e.g. banners, sell sheets and promotional flyersCreate wholesaler marketing materials such as co-branded brochures, counter mats, posters and POP displaysWork with internal and external designers on all marketing materialsWork with Marketing Operations Associate to distribute all marketing materials across the US and Canada

MANAGE AND CREATE CUSTOMER-FACING COMMUNICATION

Responsible for all communication to US and Canada rep agencies, channels, and end users, including email communication and trade portal announcementsWork with internal and external designers to develop and create all advertisements to go in publications and e-newsletters, send any follow-up emails to leads generated, update UTM KPIsWork with a Creative agency to create, plan, and develop social content for all social media channels, including LINKED IN, Instagram and FBWork with product management to create customer event sales presentationsOversee Google ads:  creation, placement, spend allocation, and KPI tracking Develop and write case study stories for website and PR amplificationWork with consultant and external designer to create CEU courses and oversee communication and delivery platformsBuild strong relationships with internal and external designers and agencies

PRICE BOOK DEVELOPMENT FOR CANADA AND THE US

Lead the development of Pricebook production with product management, internal and external designers, and Marketing teamsOversee the editing process in Pageproof, and ensure all deadlines are metCoordinate compliance & legal reviewsOwn the design, overall look, and feel of photography placement

OTHER DUTIES REQUIRED

Assist in any operational duties as required for all customer events and tradeshows (ex. help with venue research & bookings)Responsible for staying within budget as set forward by Senior Marketing ManagerAssist in market research to help develop marketing plans; including competitor analysis, market trends analysisBack-up for Marketing Operations AssociateKey positioning and messaging analysis and review

What You’ll Bring:

Bachelor’s degree with emphasis on Marketing, Advertising, or Communications3-5 years of progressive marketing experience with an emphasis on content developmentProficient Microsoft suite of productsExperience in leading marketing collateral projectsKnowledge of the construction industry as an assetSolid strategic and execution skillsExperience with trade (B2B) and ecommerce channelsMust be able to communicate effectively at all levels of the organization and with our customersOutstanding project management and organizational skills, with the ability to manage multiple projects and meet deadlinesThe ability to multi-task in a fast-paced, changing environment and prioritize multiple, often competing priorities. The ability to travel within Canada and North America.

What we offer:

Competitive compensation & reward plansDefined Contribution Registered Pension Plan (Optional) with employer matchingDeferred Profit-Sharing Plan (DPSP)Benefit Insurance coverage from Day 1 (Health, Dental, Travel Insurance)Employee Assistance Program – a platform to help you be happier and healthier and perform your best through health and wellness resources.Employee Store, Employee Purchase Program, Dell Discount Program, Goodlife Fitness Discounts, and more!2 Paid Volunteer days for opportunities to support the communities we live and work withinMasco Canada believes that education leads to self-improvement and recognizes that the skills and knowledge of its employees are critical to the success of the organization through our educational assistance program.Mentorship Program – join and become a Mentee, Mentor, or Both!Committees – Wellness Committee, Masco United (DE&I Committee), Philanthropy CommitteeEmployee Resource Groups - EmpowHer and Book Club!

Who We Are:

Masco Canada delivers innovative water solutions to the building and home improvement markets in Canada. We have been inspiring Canadian homes, communities, and lives for more than 100 years. Throughout this journey, our business has remained steadfast in its commitment to strong values and dedicated individuals, striving to enhance the well-being of our team members, customers, and communities alike. With over 600 employees, our diverse and talented workforce drives our continued success and impact.

To learn more about Masco Canada, visit www.mascocanada.com

Company: Masco Canada

Masco Canada (the “Company”) is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.