Lyst offers a unique opportunity to work on a premium shopping platform, which is both a trusted partner to the world’s leading fashion brands and a global consumer-facing product. Over 150 million people use the Lyst app and website each year to shop an assortment of 8 million items via a highly personalised experience. Lyst is a scale-up environment, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace. Our goal is to be the category leading destination which every fashion shopper uses to decide what to buy.
Data and technology sit at the heart of everything we do, and we firmly believe that we can only meet our goals by prioritising our team and culture. We give our people the freedom to drive impact and shape the future of our company, within a diverse, inclusive and high-trust environment. We don’t rely on prescriptive rules, policies and procedures to drive results. We trust the judgement and ownership of our team, and prioritise learning and career development, knowing that our success is only possible thanks to our people. Lyst was founded in London in 2010, and has raised over $160m from leading investors including Accel, Balderton, Draper Esprit, Fidelity International, and LVMH.
The Role:
The Brand Marketing Executive opportunity is a new role, which will be responsible for supporting the VP Marketing with planning our top-tier and always-on marketing campaigns, as well as supporting the cross-functional Brand and Performance marketing teams with the execution of our activity.
Responsibilities will include:
Supporting the VP Marketing with planning our largest seasonal campaigns, including BAU and incremental media activity Taking the lead on planning our always-on activity by developing a new 360 marketing calendar, in order to deliver a cohesive consumer experience Developing and rolling-out our planning processes across teams, including meeting touch-points, sign off and approval Supporting the VP of Brand with PR activations on an as-and-when basis Liaising with marketing and influencer agencies in the UK and US Working alongside the Paid Social Media team on execution of our campaign plans in the UK and US Ownership of reporting and performance on cross-functional campaigns and BAU activity, alongside the data and analytics specialists