20F The Globe Tower, Philippines
22 days ago
Brand Marketing Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description - Drive the development of a relevant and competitive device strategy hinged on a holistic and evolving understanding of the Globe Prepaid customer and business.
- Consistently review and evaluate the device strategy and portfolio to ensure that the business is profitable and sustainable.

DUTIES AND RESPONSIBILITIES:

DEVICE PORTFOLIO MANAGEMENT

- Manages the device strategy formulation of Globe Prepaid to sustain revenue growth and relevance 
- Regularly updates and refines brand customer insights related to devices
- Brand champion in all initiatives affecting OEM/device marketing-related projects
- Collaborates with brand partners on requirements and programs to drive Globe Prepaid’s devices agenda
- Develops business cases and analysis for new product launches 
- Leads the productization and design development process for device initiatives
- Leads GTM development and execution for device initiatives
- Manages Globe Prepaid's device portfolio and regularly reviews product performance across the portfolio (weekly dashboards, brand reviews, etc.), managing and ensuring relevance, competitiveness, revenue growth, and profitability
- Leads forecasting and manages device inventory
- Custodian of A&P budget for devices

DEVICES AND SIMS MIGRATION
- Brand champion for strategic migration projects (LTE/5G device strategy)

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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