About this team
The Brand & Community team is responsible for leading the integrated, cross-functional marketing process with the goal of increasing the awareness, preference and demand for our brand and products over time.
Reporting to the Brand Manager, this person will bring global brand plan to life in a way that is both distinctly lululemon, and uniquely local. You lead campaigns, local projects, experiences and build a plan that comprises broad and deep tactics to accelerate growth, brand awareness and long-term brand love. You are best in the world at building relationships, online to offline tactics and enthusiastic delivery of KPI’s. Through engaging and innovative online and offline storytelling this role will be accountable for inspiring, educating and challenging guests to deliver against traffic, revenue and brand awareness goals.
A day in the life: Accountable for developing and delivering into the brand and business objectives through key brand initiatives and projectsAct as a partner to the regional teams in developing and localizing marketing and communications plansPartner with the cross functional teams including retail and ecom team on a consistent basis to align on objectives, content and messaging Drive a deep understanding of consumer segments (insights) and messaging hierarchy for project initiatives Work with cross functional partners to ensure we show up consistent across channels and guest touchpoints (Street, Shop in Shop, ecom, marketplace, brand comm channels etc)Deliver and track budget and key KPIs, and collate results into regular reporting and actionable insightsSupport Brand Manager to build local plan and strategy
Qualifications:You are passionate about sports, health and well-being. You’re someone who wants to grow as a person and thrive in a culture of leadership development and goal setting 3+ years brand or integrated marketing background Effective written, presentation and communication skills (English and Korean)Have strengths in strategic planning, analytic skills or consumer insights research Strong collaborative skills and proven ability to work well with others across the business in a matrix environmentSports marketing or PR experience is a PlusConsumer Brand Management experience at a cutting edge, high growth, influential global brand is a plus
Beyond the Paycheck (Benefits & Perks) At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice. #LI-NDNLearn more about what it's like working for lululemon in our Asia-Pacific markets: