Compensation Range $70,000 - $79,000 / Year Position Overview: Eligible for a hybrid work schedule split between home & office. As a Brand Marketing Specialist, you’ll be responsible for developing and executing holistic campaigns that resonate with our diverse guest base for our North Italia brand. From helping craft innovative plans to ensuring brand consistency across all channels, you'll play a pivotal role in strengthening market presence, driving guest engagement and supporting business growth through creative storytelling and data driven strategies. In this role, you will work closely with the Director of Marketing and external agencies to implement national promotions, oversee creative production, and manage digital marketing campaigns. You’ll develop assets for our own channels, coordinate with vendors, and analyze campaign performance, all while ensuring consistent messaging that amplifies our brand's presence. You’ll thrive in this position if you are: A Creative Strategist: You have a knack for storytelling and crafting campaigns that captivate diverse audiences. Highly Organized: You excel in managing multiple projects and maintaining deadlines in a fast-paced environment. Collaborative: You work well with cross-functional teams and partners to deliver on ambitious marketing objectives. Detail-Oriented: Your strong attention to detail ensures flawless execution of campaigns and creative assets. Adaptable: You thrive in dynamic environments and can pivot when necessary to meet evolving business needs. Here’s more of what you’ll get to do: Own the implementation and communication of national marketing promotions and programs. Manage our digital marketing campaigns, including content updates, list segmentation, automation, and performance tracking across email and web. Collaborate with the Director and agency to develop and execute media plans that build awareness and drive traffic. Write comprehensive and detailed project briefs for all marketing assets across channels. Oversee the production of brand-level creative for all in-restaurant materials and campaigns, including pre-production for photo and video shoots. Direct brand social channels and support the Coordinator to create and distribute organic and paid content. Function as a key liaison between agency partners and third-party vendors to ensure accurate and timely development of marketing materials. Oversee all campaign wrap-up decks, including analysis of KPIs for campaigns. What we require: 2+ years of experience in marketing or public relations. Strong adaptability and ability to collaborate across teams. Excellent organizational and attention-to-detail skills. Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint). Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience with project management software (e.g., Basecamp) is a plus. What we prefer: Digital background preferred with paid media and digital management. Experience within the restaurant or hospitality industry. Experience with project management software (e.g., Basecamp) What we offer: Eligible for annual bonus Vacation and sick time Medical, Dental & Vision 401K with company match Tuition reimbursement 25%-35% discount when dining as a guest Annual stipend for dining in our restaurants About the Company: Recognized as a Fortune 100 Best Companies to Work For® since 2014, The Cheesecake Factory Incorporated is a global $3.4 billion public company with 47,500 staff members across more than 300 casual dining restaurants, including The Cheesecake Factory, North Italia, Grand Lux Cafe and Fox Restaurant Concepts. Internationally, 30 The Cheesecake Factory restaurants operate under licensing agreements. Our Bakery division creates over 35,000 delicious cheesecakes per day and other baked products for our restaurants, international licensees, and third-party bakery customers. We offer a people-centered culture and are committed to creating an inclusive workplace for all. We welcome applicants from a wide variety of identities, ideas, perspectives, and experiences, and encourage individuals from underrepresented backgrounds to apply. #SoCheesecake #LifeAtCheesecake The Cheesecake Factory Incorporated is an Equal Opportunity Employer and offers reasonable accommodations to job applicants with disabilities.